Frozen Pizza Trends in 2025
If you thought frozen pizzas were relegated to college dorm rooms and childhood slumber parties, think again! Frozen pizza trends are heating up the global food market in 2025 as consumers reach for products that maximize convenience without compromising on flavor, quality or creativity.
Why Is Frozen Pizza So Popular?
Consumers across the United States love frozen pizza because it offers a fast, easy and cost-effective way for them to enjoy a beloved food. Busy families, college students and working professionals can all appreciate the fact that frozen pizza makes it easy for them to indulge in hand-picked pie without the added time and expense of calling a delivery service.
According to recent data from Tastewise, consumers specifically seek out frozen pizza products that are both tasty and convenient. Thankfully, modern freezing technology and preservation methods are helping producers meet these expectations with greater ease and consistency.
When Did Frozen Pizza Become Popular?
Frozen pizzas first hit grocery store shelves in the United States in the 1950s thanks to a post-WWII explosion in pizza’s popularity. Back in the day, home freezers weren’t as common as they are now, so many pizza-lovers only had the option of carrying out a refrigerated pie from their favorite pizzeria. However, as freezers became more commonplace and domestic demand for pizza continued to skyrocket, national brands like Totino’s decided to capitalize on the momentum by developing mass-produced frozen pizzas for distribution across the country.
After the first wave of frozen pizza pandemonium, the freezer staple made a bit of a comeback during the Coronavirus pandemic of 2020. As consumers increasingly found themselves searching for family-friendly foods with long shelf lives, frozen pizza quickly emerged as a convenient and universally-attractive addition to home-bound consumers’ freezers.
Benefits of Frozen Pizza
Frozen pizza has been a pantry staple for nearly three quarters of a century, and for good reason. This family favorite offers consumers from all walks of life a variety of benefits, including:
Convenience
Frozen pizza is specifically designed to be fast and easy to prepare at home. With no preparation and quick cook times, frozen pizzas are a great meal option for anyone who is in a time crunch or looking for an easy dinner without having to wait for a pizza delivery.
Affordability
In the past, pizza delivery seemed like an affordable option to many families. More recently, however, inflation coupled with rising delivery and convenience fees have made delivery services cost-prohibitive for many consumers. Frozen pizzas are often sold at much more accessible pricepoints, making them a more attractive option to consumers who are on a budget.
Extended Shelf Life
Advancements in frozen food technologies and preservation techniques have made it possible for consumers to keep frozen pizzas on hand for long periods of time without having to worry about a decline in quality. This makes frozen pizzas a great option for meal preppers and anyone who prefers to do their shopping in bulk.
Customizability
If you’ve spent much time in the frozen section of your local grocery store, you’re probably aware of the broad selection of frozen pizzas currently on the market. Retailers offer a wide variety of products with different crusts, toppings and sauces, as well as single-serve and family-size formats to meet diverse needs.
Frozen Pizza Trends: What Consumers Are Heating Up in 2025
As mentioned above, the sky’s the limit when it comes to finding the right frozen pizza fit for you. From cheese pizza trends to deep dish pizza trends and everything in between, here are some of the frozen pizza variations gaining momentum in 2025:
- High-protein variations
- Keto-friendly crusts
- Cauliflower and veggie-based crusts
- Global flavor inspirations (i.e. tikka masala and Korean BBQ)
- Premium cheese blends and dairy-free alternatives
- Clean label and health-focused ingredients
- Plant-based proteins like vegan pepperoni and sausage
- Deep dish and Detroit-style pies
- Mini pizzas, pizza rolls and hand-pies
- Seasonal flavor variations like butternut squash and black truffle oil
- Heat-and-crisp packaging innovations for a fresh-baked texture
All of these trends and developments are helping frozen pizza make a comeback among consumers while encouraging CPG brands to develop new and exciting frozen pizza products that will stand out in the crowded freezer aisle.
Stats & Facts: What Consumer Data Tells Us About the Frozen Pizza Market
When making decisions about what products to get behind, food and beverage brands need to look at all the data they have available. Here’s a brief overview of some of the market stats driving the frozen pizza renaissance:
- Research suggests that the global frozen pizza market will be worth over $23 million by 2027.
- Pizza toppings trends reveal that pepperoni, sausage and mushrooms are the 3 most popular toppings among consumers of all ages
- Social media discussions about frozen pizza have increased over the last 24 months
- Frozen pizzas that capitalize on recent margherita pizza trends have been enjoying a steady rise in popularity since 2020
- Frozen pizza sales increased by roughly 92% between March of 2019 and March of 2020.
- In 2010, Kraft Foods sold their frozen pizza business to Nestle for almost $4 billion.
- Ingredients like spicy honey, balsamic vinegar and avocado are trending social media keywords among likely frozen pizza consumers.
All of these statistics underscore the fact that the frozen pizza market is as strong as every, if not more so. With that kind of staying power, brands are currently well-positioned to get creative and find new ways to put a 2025 spin on their frozen pizza products.
Challenges in the Frozen Pizza Space
While demand for frozen pizza products is definitely growing, brands within the frozen pizza space may still face a few hurdles as they try to put their own spin on this nostalgic favorite. Perhaps the biggest challenge these innovators will need to overcome is the amount of competition within this market sector. Between frozen pies, restaurant options and delivery services, consumers have a lot of options to choose from when they have a hankering for pizza.
Additionally, outdated assumptions and stigmas surrounding frozen pizza may deter some consumers from branching out to frozen products. Some individuals may still erroneously believe that frozen pizzas are “unhealthy” or low-quality, so it’s important for brands to acknowledge and circumvent these assumptions in their pizza marketing efforts.
Across the board, a creative approach to development, marketing and distribution is key to ensuring frozen pizza products meet the needs of consumers and exceed the expectations of eager shoppers.
What Comes Next: The Future of Frozen Pizza
Frozen pizza has stood the test of time, and its popularity doesn’t look like it’s going to wind down any time soon. In order to keep the momentum going, however, it’s important for brands to keep moving forward in researching and developing new product options.
Looking ahead, we can expect to see CPG brands investing in collaborations with celebrity chefs, as well as partnerships with popular restaurant chains. Sustainability will also be a driving force in the next generation of frozen pizza offerings, with eco-friendly packaging and ethically sourced ingredients vying for the attention of young and eco-conscious consumers. Additionally, we will likely see more variation in toppings, crusts and preparation methods to make the frozen pizza experience more enjoyable for all.
Final Thoughts
Frozen pizza trends in 2025 are a testament to how far this pantry stable has come. From basic cheese pies to gourmet and globally-inspired creations, there’s something for everyone in the local freezer aisle. Looking at the stats, it’s fair to say that frozen pizza isn’t having a moment – it’s shoring up its place as a fan-favorite food that can evolve with its consumers.
If you’re looking to break into the frozen pizza space or add some p’zazz to your existing product offering, the right consumer intelligence platform can help you identify the trends, preferences and behaviors driving purchasing decisions so you can invest in the development, marketing and distribution solutions that are right for you. Armed with the right knowledge, brands can move into the next era of frozen pizza ready to meet the changing needs of consumers while creating products they can be proud of.
FAQs about frozen pizza
Pepperoni pizza consistently ranks as the #1 product choice of global consumers.
In the future, we can expect to see frozen products that adapt to consumer needs, such as healthy crusts, plant-based toppings and sustainable packaging solutions.
Frozen pizza technology has come a long way, but there are still a few things consumers can do to take their pizza to the next level, including using a pizza stone, baking directly on the oven rack or adding fresh toppings prior to serving.
Frozen pizza is different from restaurant or delivery pizzas in that it is ready to bake and serve within the comfort of a consumer’s home. While freezing pizza changes the moisture content of these products, today’s brands have found effective ways of preserving the taste and texture of their products to ensure their offerings more closely resemble restaurant-quality pies.
If you’re having trouble getting your frozen pizza to crisp up properly, you might want to double-check your oven temperature, review the package instructions or try adding a pizza stone for added crispiness.
Consumers should always follow package instructions when prepping their frozen pizzas, though some consumers report achieving better results when baking their pizzas on stone or steel surfaces.
Some of the most popular frozen pizza brands include: Tostino’s, DiGiorno, Tombstone, Red Baron and California Pizza Kitchen.
While every brand is unique, some frozen pizzas are high in sodium, contain artificial preservatives or fall short of consumers’ expectations for texture and flavor.