Organic Wine Trends Are On the Rise in 2025

With today’s consumers increasingly reaching for organic alternatives to their favorite products, it’s no surprise winemakers around the world are looking to scale up production on organic products that will keep customers coming back for more. With the right combination of science, skill and consumer education, vintners, distributors and marketers can leverage the growing demand for chemical-free products and usher in a cleaner, more climate-friendly wine culture. 

What is Organic Wine?

Organic wine is a type of wine that is produced without artificial chemical fertilizers or synthetic pesticides, herbicides or fungicides. In recent years, organic winemaking has also evolved to limit additives and processing agents and embrace a more sustainable approach to farming. Many organic wines are made without added sulfites, which some winemakers claim results in a smoother drinking experience and a reduction in hangover symptoms

While certification requirements vary globally, the organic wine production process generally relies upon natural methods that simultaneously improve the drinking experience while advancing sustainability, thus making organic wines an increasingly popular choice among conscientious consumers. 

How Popular is Organic Wine?

Organic wine trends have been steadily gaining traction for years, with Tastewise reporting 150% YoY growth in social media discussions about organic wines. This noticeable surge in popularity is more than just a passing blip on the radar screen, however, as organic wine products have consistently remained top-of-mind for consumers around the world over the past 24 months. 

Some of the key factors contributing to the prevalence of organic wine trends include:  

1. Health-Conscious Consumers

Today’s wine market is populated by health-focused consumers who are actively searching for food and beverage options that will deliver on taste and experience without compromising their health and well-being. Additive-free, organic wines offer the best of both worlds by capitalizing on health-focused Gen Z and millennials wine trends while still providing the flavor and quality demanded by established wine connoisseurs. 

2. Surges in Sustainability

The research is clear: eco-minded drinkers want to support sustainable agriculture and low-intervention practices. According to Tastewise consumer data, sustainability is one of the top 2 factors driving organic wine purchases among likely consumers, making it crucial for vintners around the world to scale up their sustainable farming practices. Given that roughly 60% of millennial and Gen Z consumers are willing to pay extra to purchase an eco-friendly product, investing in sustainability has the potential to pay off in the long-run for companies of all shapes and sizes.  

3. Low-ABV Lifestyles 

Recent global wine trends have increasingly highlighted the fact that low-ABV and alcohol-free products are making major waves among consumers of all ages. Organic wine production methods can be used to create products that are naturally lower in alcohol and sugar and that help to stave off the pesky hangover symptoms commonly associated with high-ABV beverages.

4. Focus on Flavor

While it might be tempting to assume that organic, natural wines would be less flavorful than their more synthetic counterparts, many organic wines actually boast bolder, more dynamic flavors thanks to the chemical-free practices used to farm and grow the grapes. Wine products made this way maximize flavor while subverting artificial ingredients that would otherwise compromise their quality, making organic wines a solid choice for any flavor-focused consumer.  

In short, organic wine checks a lot of boxes: it’s cleaner, greener, and more aligned with 2025’s overarching white wine trends, red wine trends and Champagne trends.

Organic Wine Trends to Watch in 2025

From the soil to the shelf to social media, here are just a few of the organic wine trends making major waves in the global food and wine scene waves in 2025:

• Organic sparkling wines: Sparkling wine consumption is on the rise globally, prompting U.S. producers to ramp up domestic production. In California, where 4% of vineyards are already certified organic, recent California sparkling wine trends are laying a strong foundation for a new wave of home-grown, organic bubbles. 
• Clean label branding: Brands across nearly every industry are embracing minimalist labels that highlight ingredient transparency while projecting sophistication. Many organic wine brands are following suit and taking a “less is more” approach to standing out from the crowd. 
• Certified organic rosé: Building on last year’s rosé wine trends, organic rosés are perfectly on-trend for sophisticated sipping that extends beyond the summer. 
• Organic canned wines: Canned wine trends have been making major waves in the food and beverage space, and organic canned wine products show even more promise. By marrying sustainable packaging with sustainably-sourced wine products, canned organic wines are the perfect choice for eco-conscious wine consumers. 
• No-added-sulfite options: Some research suggests that roughly 1% of the population could be sensitive to the sulfites commonly used to preserve and enhance wine products. Subsequently, there is a growing demand for wines that skip the sulfites in order to offer a more enjoyable drinking experience that results in fewer hangover symptoms. 
• Natural wine crossover: Natural and orange wines have been major players in the market for quite some time now. With their low-intervention production processes and earthy consumer appeal, organic natural wine products allow producers and consumers the ability to seamlessly merge their interests in sustainability, transparency and wellness. 

Organic Wine Stats and Facts: Who, What and Where

Global vintners are beginning to embrace the growing demand for organic wine products that appeal to modern consumers. Here are some of the stats driving the organic wine market in 2025:

• The global organic wine market is expected to triple in value by 2030.
• Tastewise data suggests that organic wine consumers are searching and posting about terms like “biodynamic,” “sustainability,” “natural” and “unique” – highlighting the growing demand for next-gen wine experiences. 
• The French organic wine market grew by 6% in 2023 despite an overall decline in wine consumption. 
• Roughly 25% of California’s organic vines are located in Napa. 
• Millennials account for roughly 52% of organic product purchases. 

As social chatter about organic wines continues to climb and stabilize, we can expect to see what once was thought of as a “niche” market assert its dominance and staying power on the global stage. 

What Are Some Challenges in the Organic Wine Space?

Despite its upward trajectory, taking the organic wine market mainstream isn’t without hurdles. As with all new and emerging products, consumer education is going to play a vital role in helping producers, distributors and marketers stay competitive in an industry marked by tradition. Since organic certifications can be confusing and standards tend to vary from region to region, comprehensive branding and marketing efforts will be crucial in terms of helping consumers identify which products are actually consistent with their needs and values. 

With respect to production, organic farming practices often involve more manual labor and result in lower yields than other methods. These intentional farming protocols – while a major selling point for many consumers – can also result in more limited distribution and higher pricepoints. While these sticking points may pose challenges for winemakers looking to bring organic products to the masses, with a little creative marketing and a lot of consumer education, vintners around the world can fill in the gaps and maximize returns on organic product offerings. 

The Future of Organic Wine

As global wine trends continue to embrace sustainability, creativity and sophistication, the organic wine movement is well-positioned for long-term growth. In the months and years ahead, we can expect to see:

• Increased investment in organic vineyards and organic conversions, especially in the U.S. where California and other wine-making regions have been making Italian wine trends and continental vibes more accessible. 
• Stronger demand for certified organic wines in bulk and accessible formats like boxed wine and canned wine.
• Growing interest in hybrid labels that combine the consumer appeal of certified organic products with other designations like fair trade, carbon neutral, vegan, etc.
• Brands meeting calls for transparency, sustainability and accessibility in wine production, distribution and marketing.

With Tastewise reporting ongoing consumer interest in organic wine products that balance sustainability and natural vibes with uniqueness and creativity, we can expect the coming organic wine era to be full of innovation and excitement. 

Final Thoughts

Organic wine trends offer brands and consumers alike new opportunities to integrate their core values into their wine experiences. With the entire food and beverage industry witnessing a renaissance of value-driven consumer behaviors, 2025 is the year to get serious about sustainability and innovation without sacrificing taste, reliability and tradition.

As long as brands continue to incorporate the values driving organic wine purchasing into their day-to-day operations, the organic wine market stands to benefit from explosive growth and make its way out of the shadows and onto shelves and dinner tables around the world.