Think Pink: Must-Know Rosé Wine Trends for 2025
Don’t let rosé fall off your radar just because summer is on its way out. The latest rosé wine trends are proving to be evergreen in 2025 thanks to cultural shifts away from rigid rules and towards free-flowing, Instagram-worthy food and beverage experiences.
What is Rosé wine?
If you’ve fallen victim to the misconception that all rosé wine products are simply made by combining red and white wines, you are not alone. While some rosé production processes involve blending red and white components, the vast majority of rosé products are made via their own unique process.
The most common approach to rosé production is a process known as “maceration.” This involves allowing crushed red grapes to maintain a brief period of contact with grape skins in order to produce a light and refreshing beverage with a pinkish hue. Some producers utilize other techniques like the direct press approach to produce their wine products, but almost all methods of rosé production involve using red grapes and their skins to create a product that isn’t quite red but definitely is not white.
Depending on the specific varietal of grapes used and other regional factors, rosé wines can be still or sparkling (this is where the fabled “blending” approach actually comes into play!) and vary greatly in terms of body, flavor notes and sweetness.
Is Rosé wine trending?
In a word: Yes. Rosé has been enjoying a moment – or several moments – for quite some time now, with its momentum steadily increasing over the past decade. According to Tastewise data, social conversations about rosé have been standard fixtures across a variety of online platforms for the past 24 months, and the trend is expected to continue through the end of 2025.
Year over year, bars and restaurants are offering bigger selections of rosé wines on their menus and retail stores are stocking more rosé products than ever before. Thanks to its aesthetic appeal, easy drinkability and standout flavor profile, rosé is making its mark on a new generation of wine lovers and raising major questions about the future of seasonal wine products.
Why is Rosé so popular?
As we’ve already hinted at, the popularity of rosé can likely be attributed to a few key factors:
- It’s approachable and tends to be less expensive than aged reds or oaked whites.
- It’s visually appealing, making for attractive photographs and engaging social media posts.
- It often boasts a lower ABV than other, more robust wine styles, making it a popular selection for health-conscious consumers.
- It’s highly adaptable and can make a top-tier impression whether it’s being served in a can, in a glass or in a bottle.
- It can be produced in both sparkling and still formats, so consumers can seamlessly select rosé products that suit any occasion.
All of these elements make rosé an increasingly popular choice for young consumers and life-long connoisseurs alike. By tapping into this growing popularity, food and beverage professionals can expand their target audiences and work towards creating a more accessible wine market that caters to both emerging and evolving tastes.
Rosé wine trends to watch in 2025
While rosé has been making major moves in the global wine market for quite some time now, its trendiness isn’t expected to ease off any time soon. Here are a few examples of rosé wine trends we can expect to carry us through to the end of 2025:
1. Sparkling hype
Sparkling wines of all kinds have been rapidly gaining traction in today’s competitive wine market. Sparkling rosé seamlessly complements global Champagne trends, as well as recent California sparkling wine trends while setting itself apart from the crowd.
2. Year-round consumption
Long thought of as a seasonal standard, rosé is breaking free of its previous associations and becoming an evergreen beverage option for both day-to-day consumption and upscale celebrations.
3. Canned-do attitude
The last 5 years have been marked by increasingly popular canned wine trends, and canned rosé is a major mover and shaker in the growing canned wine market. Canned rosé products offer consumers the option of enjoying a single-serve, portable version of their favorite refreshing indulgence and centers sustainability for today’s environmentally conscious consumers.
4. Low-ABV alternatives
With multiple outlets reporting that GenZ and Millennials wine trends center around low and no-ABV beverage alternatives, it’s no surprise that rosé products are making an impact with their naturally lighter formulation.
5. Premium offerings
Higher-end rosé is also showing up in a wide range of settings around the world. Thanks to the popularity of existing French and Italian wine trends, pushing Provence-style and dry rosés are naturally trending into the luxury spotlight.
Stats and facts: what recent statistics tell us about the Rosé industry
Rosé trends appear to be more than just a passing fad, as indicated by ample bodies of research. Here is a brief overview of some of the most interesting stats about rosé sales and consumption in the United States and around the world:
- Rosé sales have increased globally by 17% over the last 25 years.
- Oregon, Colorado and Washington State consume the most rosé in the U.S.
- Rosé’s social index score is up roughly 595x according to the latest consumer data from Tastewise.
- The majority of rosé wines being sold around the world are French in origin.
- Rosé accounts for roughly 10% of all still wine consumed globally.
Challenges facing the Rosé industry
While the explosive popularity of rosé has forged new territory in the global wine market, the rosé industry proper is not without its challenges. Far and away, the most substantial hurdle for up-and-coming and established winemakers alike is the oversaturation of rosé on the market. The sheer number of rosés available to consumers makes it vital for brands to invest in effective marketing that leverages global wine trends while differentiating their products from the masses.
Additionally, more tradition-focused wine drinkers may be reluctant to embrace rosé for the premium product that it has become. Effective marketing and dedicated consumer education can help to refute common misconceptions about rosé and encourage consumers to branch out into exciting, new wine territory.
The future of Rosé: will the momentum continue?
As with other global wine trends, rosé’s future is all about innovation and education. Winemakers looking to go the distance with their rosé products should invest in storytelling-focused marketing, eco-conscious packaging and low-ABV options to stay competitive in an increasingly competitive market. Producers and distributors who tune in to the needs and wants of their customer bases stand poised to leverage the global popularity into long-lasting success fueled by innovation.
Final thoughts
Rosé has officially ascended beyond trend status to being part of the upper echelon of wine products. Where white wine trends and red wine trends fall short, rosé trends can fill in the gaps and appeal to a wide variety of consumers across diverse backgrounds.
Thanks to its accessibility, visual appeal and overall versatility, rosé offers brands and consumers an innovative new way to enjoy wine with fewer rules, customs and expectations. In the months ahead, rosé will likely continue to take the wine market by surprise and cement its newfound position as a year-round indulgence that is well-suited to anyone’s palate.
FAQs about Rosé wine trends
Yes, very much so! Rosé has steadily increased in popularity over the last 25 years and has remained consistently popular on social media and IRL for the last 24 months.
One of the things that makes rosé so appealing to modern wine-lovers is its aesthetically pleasing pink hue. Its visual appeal contributes to rosé’s growing year-round popularity – particularly in a culture fueled by likes, shares and other engagement metrics.
Provence-style dry rosés remain the most sought-after. France is currently the world’s leading producer of rosé-style wine products, but California and Italy are gaining traction thanks to the momentum afforded by other recent wine trends.
While wine preferences vary significantly from consumer to consumer, rosé has emerged as a major player in the wine game due to its versatility, aesthetic appeal, relative cost-effectiveness and overall drinkability.