Drink Guilt-Free: Why Sustainable Wine is Disrupting the Industry

Wine has always been about more than the drink itself—it’s an experience tied to land, tradition, and craftsmanship. However, as consumers become increasingly concerned with the environment and health, wine production is being revolutionized. 

Sustainable winemaking practices, from biodynamic agriculture to carbon-neutral wineries, are redefining the industry. Wineries like Reyneke and Longridge in Stellebosch, South Africa are leading the charge, showcasing how natural wine and eco-friendly innovations are disrupting traditional approaches. 

With Tastewise insights, we can see just how much consumer demand for sustainability is growing, driving both trends and profits.

Sustainable Wine Production in Focus

Sustainability is transforming the wine industry. From carbon-neutral wine production to organic wine farming, winemakers are adopting eco-friendly methods that cater to a growing segment of eco-conscious consumers. During recent trips to Reyneke Wines and Longridge Wines in Stellenbosch, South Africa, we saw firsthand how these two wineries are leading this transformation with biodynamic wines and a deep respect for the environment.

This shift is not just an industry trend—it’s a movement. Tastewise data shows that mentions of sustainability in the wine category have grown by over 17.9% YoY, driven by younger consumers who are increasingly prioritizing eco-friendly choices. As demand rises for sustainable products, producers must pivot to align with these values.

What is Sustainable Wine?

Sustainable wine refers to a production process that seeks to minimize the environmental impact at every stage—from the vineyard to the bottle. This can include organic farming, the elimination of chemical additives, biodynamic principles, and carbon-neutral wine production. For today’s consumers, sustainability is no longer a buzzword—it’s a decision-making factor.

During our conversation, Barbara Malek, the winemaker at Reyneke, highlighted,

“We’re seeing more consumers who are becoming concerned with what they’re putting in their bodies. Sustainability resonates with them on a deeper level than a simple organic label.”

Sustainable winemaking involves protecting not just the land, but the overall ecosystem. It’s about maintaining biodiversity, minimizing resource consumption, and ensuring that every aspect of the process—from soil health to water usage—is as gentle on the planet as possible.

Key Factors Driving the Shift to Sustainability in Wine

The rise of sustainable wine production is driven by several key factors:

1. Environmental Impact: Traditional wine production is resource-heavy, from the water and energy used to the carbon footprint left by transportation and packaging. Sustainable wineries like Longridge are flipping this narrative, reducing their environmental impact through renewable energy and efficient farming practices.
2. Health Concerns: As consumers scrutinize the health implications of what they consume, many are turning away from wines that contain sulfites, additives, and chemicals. Jasper Raats, Managing Director of Longridge Wines, notes:
   “We believe in making wines that are not only good for the environment but are healthy for consumers. It’s about making world-class wines that don’t rely on chemicals to taste good.”
3. Economic Value: The rise of natural wine has proven that consumers are willing to pay a premium for authenticity and sustainability. Eco-conscious consumers are not just buying wine; they’re investing in brands that align with their values. As sustainability moves from niche to mainstream, brands that adopt these practices early will see long-term loyalty.

Biodynamic and Organic Practices in Winemaking

Both organic wine farming and biodynamic wines play significant roles in the sustainable wine movement. Organic farming eliminates the use of synthetic chemicals, pesticides, and herbicides. 

Biodynamic farming, however, goes even further, viewing the vineyard as a self-sustaining ecosystem. These methods create more resilient farms, healthier vines, and, ultimately, higher-quality wines.

Reyneke Wines’ Biodynamic Approach

Reyneke Wines, conceived by Johan Reyneke, embodies the future of sustainable winemaking with a biodynamic approach. On their farm, the goal is to be completely self-sufficient, creating compost from Nguni cow manure and repurposing grape skins for fertilizer. This holistic approach doesn’t just reduce the environmental impact—it improves soil health and the overall quality of the wine.

Barbara shared:

“For us, biodynamics isn’t just about reducing chemicals—it’s about working with the land in a way that respects natural cycles. Our cows graze between the vineyards, feeding on the leftovers from the harvest, and we return that to the soil as compost. It’s a closed-loop system.”

This approach also contributes to Reyneke’s philosophy of farming that respects the Earth’s natural processes. For them, the goal is not only to reduce the carbon footprint but also to create a product that reflects the purity of the land.

Carbon-Neutral Wineries: Reducing the Industry’s Footprint

The move toward carbon-neutral wine production is critical as the effects of climate change become more pronounced. Wineries that prioritize carbon-neutral practices, are setting the standard for how the wine industry can reduce its carbon footprint while maintaining profitability.

Longridge Wines: A Leader in Carbon-Neutral Wine Production

Sustainability goes hand in hand with world-class wine production. Longridge has installed solar panels across their vineyards, dramatically reducing their reliance on traditional energy sources. By integrating eco-friendly wineries practices, Longridge ensures that their wines are not only sustainable but also economically viable.

As Jasper Raats explained:

“We’ve been able to cut our carbon emissions significantly through solar energy, and we see this as just the beginning. Carbon-neutral practices are key to our future, both environmentally and financially.”

Longridge has also reduced its use of sulfites and removed additives, ensuring a more natural wine product that reflects the true flavors of the terroir.

Consumer Demand for Sustainable Wine

Consumers today are driving the demand for sustainable wine. According to Tastewise data, there has been a 13.8% YoY growth in demand for natural wine, driven primarily by younger generations who prioritize sustainability in their purchasing decisions. Eco-conscious consumers want to know where their wine comes from, how it’s made, and how it impacts the planet.

Sustainability is no longer a niche concern but a key purchasing factor. A recent Tastewise survey showed that:

• 74% of consumers are more likely to trust a brand that promotes its environmental impact.
• 57% of respondents preferred wines that disclosed their carbon footprint.

How Sustainability Influences Purchase Decisions

Sustainability matters to today’s wine consumers. They’re no longer satisfied with just a great-tasting bottle—they want to know that their purchase is making a positive impact. Brands that commit to organic wine farming or carbon-neutral wine production are more likely to attract these discerning customers.

The Tastewise platform shows that biodynamic wines and natural wine are seeing consistent growth on menus, in retail, and even in foodservice, where restaurants are emphasizing ethical sourcing and eco-friendly products.

The Future of Sustainability in the Wine Industry

The wine industry is at a crossroads. On one hand, it’s an industry steeped in tradition; on the other, it faces the need for transformation in response to climate change and shifting consumer expectations. Sustainable wine practices are the path forward.

Trends to Watch in Sustainable Winemaking

1. Carbon Labeling: One of the most significant trends in sustainability is the introduction of carbon labeling. As consumers become more knowledgeable about their environmental impact, wineries are beginning to include carbon footprints on their labels. Tastewise data suggests that brands using carbon labeling have seen a 15% increase in sales.
2. Biodynamic Farming: Biodynamic methods will continue to grow as the demand for natural wines rises. Wineries like Reyneke and Longridge are proof that this method not only enhances the land but also the product.
3. Natural Wine: The appeal of minimal intervention in winemaking is becoming more popular. While natural wine currently accounts for a smaller market share, its steady growth suggests it may soon become a mainstay of eco-conscious consumers’ wine collections.

Uncorking Sustainability: Your Wine Choices and the Future of Vineyards

The future of wine consumption is increasingly intertwined with sustainability, as recent survey results indicate a significant shift in consumer preferences. A remarkable 61.37% of respondents associate wine with local produce, highlighting a strong desire to support local vineyards and economies. Organic wines have emerged as the frontrunner in sustainable options, with 71.95% of participants having tried them—nearly three times more than those who have sampled biodynamic wines.

Supporting small-scale farmers is seen as the main benefit of choosing sustainably produced wines, according to 66.11% of respondents. This suggests that consumers are not only interested in the environmental aspects but also in the social impact of their purchases. When it comes to purchasing decisions, considerations like foraged ingredients (27.55%) and environmental impact (22.81%) are becoming increasingly influential.

Recommendations from friends or experts play a pivotal role, with 50.27% stating it would encourage them to choose sustainable wines more frequently—over four times more than the influence of wider availability in stores. Additionally, experiences associated with wine are evolving, with consumers linking wine to attributes like attractiveness (50.41%) and freshness (24.07%) more than traditional notions of quality.

These insights suggest that vineyards focusing on sustainability, local production, and community support are poised to thrive. As consumers continue to prioritize ethical considerations in their wine choices, the industry is likely to see a continued rise in demand for sustainable options.

Read the full survey here

Long-Term Sustainability

Wineries embracing carbon-neutral wine production and organic wine farming are not just reducing their environmental impact—they’re future-proofing their businesses. By adopting sustainable practices now, these wineries are setting themselves up to meet future regulations and consumer demands.

How Tastewise Data Helps Brands Stay Ahead of Sustainability Trends

At Tastewise, we provide real-time data that allows brands to stay ahead of consumer trends, especially when it comes to sustainability. Our platform offers insights into what consumers want from their wines—whether it’s biodynamic, carbon-neutral, or organic. By tapping into this data, brands can ensure that they are not only meeting current consumer demands but also anticipating future trends.

For CPG brands, retailers, and foodservice operators, staying ahead in the sustainability game is no longer optional—it’s a requirement. With Tastewise insights, brands can make data-driven decisions that position them at the forefront of the market.

Sustainable Wine Poached Pears

For a delightful, eco-friendly dessert, try Sustainable Wine Poached Pears. This dish combines the rich flavors of sustainable wine, sugar, and vanilla with the delicate texture of poached pears. As the pears absorb the wine, they take on its subtle flavors and vibrant color, creating a sophisticated dessert that highlights the importance of sustainability even in food preparation.

FAQs

What is the difference between biodynamic and organic wine?

Organic wine eliminates synthetic chemicals, while biodynamic wine incorporates a holistic approach, using the vineyard’s natural ecosystem to create a self-sustaining process.

How does carbon-neutral wine production work?

Carbon-neutral wineries reduce their emissions through practices like solar energy, sustainable farming, and eco-friendly packaging.

Are sustainable wines more expensive than conventional wines?

Yes, sustainable wines may have a higher price point due to labor-intensive farming methods, but consumers are increasingly willing to pay for these eco-conscious products.

How Can CPGs and Foodservice Brands Leverage Sustainable Wine Trends to Engage Consumers?

CPG and foodservice brands can capitalize on the growing consumer interest in sustainability by aligning their offerings with eco-friendly values. With real-time insights from Tastewise, brands can identify the most impactful sustainability trends, such as organic and biodynamic wines, and integrate them into their product lines or menus. 

For CPG brands, this could mean developing new products or packaging that emphasizes sustainable sourcing or carbon-neutral production. Foodservice operators can enhance their wine menus with natural, organic, or biodynamic selections, offering pairings or unique experiences like farm-to-table wine tastings. Tastewise helps companies stay ahead of these trends, allowing them to engage sustainability-minded consumers in meaningful ways.

Sustainability is not just a passing trend—it’s the future of winemaking. Consumer demand for natural wine and organic wine farming continues to rise. With data from Tastewise, brands can stay ahead of these trends, meeting consumer demand while driving innovation in sustainability.