Uncorking Sustainability: Your Wine Choices and the Future of Vineyards

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Givaudan_77eff91905

Uncorking Sustainability: Your Wine Choices and the Future of Vineyards

User responses 405,780
wines
Category Wines
Survey Type Market Research
USA
Market USA
Audience All audiences

Top Insight

  • Local produce is the most popular ethical claim associated with wine.
  • Respondents prefer organic wines over other types of sustainable wines.
  • Respondents prefer drinking sustainably produced wines to support small-scale farmers.
1.

What ethical claims do you associate the most with wine?

Insight
61%
More than average
respondents associated wine with local produce.
61.37%
Local produce
Local produce
61.37%
30,560
Sustainability
33.6%
16,733
Biodynamic
12.02%
5,987
Recycling
9.08%
4,519
Water footprint
2.93%
1,460
Regenerative Farming
2.22%
1,107
2.

Which of the following types of sustainable wines have you tried?

Insight
2.9X
More than average
Consumers prefer organic wines than biodynamic wines.
71.95%
Organic Wines
Organic Wines
71.95%
3,498
Natural Wines
46.81%
2,276
Biodynamic Wines
24.39%
1,186
3.

What do you think is the main benefit of drinking sustainably produced wines?

Insight
1.8X
More than average
Respondents associated wines with supporting small-scale farmers than with being better for the environment.
66.11%
Supporting Small-scale Farmers
Supporting Small-scale Farmers
66.11%
30,967
Better For The Environment
35.72%
16,733
Potentially Reduced Hangover Effects
6.43%
3,010
Fewer Additives And Chemicals
2.72%
1,273
4.

Which of the following considerations is the most relevant to you when purchasing wine?

Insight
27X
More than average
consumers chose wines based on foraged ingredients.
27.55%
Foraged
Foraged
27.55%
3,060
Environmental impact
22.81%
2,533
Home grown
22.6%
2,510
Climate change
17.6%
1,955
Ethical
12.61%
1,400
Carbon footprint
10.31%
1,145
5.

Which factor would most encourage you to choose sustainable wines more frequently?

Insight
4.4X
More than average
respondents chose sustainable wines based on recommendations from friends or experts 4.4 times more than due to wider availability in stores and restaurants.
50.27%
Recommendations From Friends Or Experts
Recommendations From Friends Or Experts
50.27%
826
Lower Prices
36.34%
597
Wider Availability In Stores And Restaurants
11.26%
185
More Information About The Benefits
2.13%
35
6.

What are the most popular experiences associated with wine?

Insight
5.4X
More than average
consumers associated wine with attractive experiences more than with quality experiences.
Attractive
50.41%
204,549
Celebration
34%
137,974
Fun
33.23%
134,825
Fresh
24.07%
97,660
Quality
9.21%
37,384
Sustainable
4.12%
16,733