How Important is Sustainability When Choosing Food and Beverage Products?
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How Important is Sustainability When Choosing Food and Beverage Products?
User responses
592,686
Survey Type
Market Research
Top Insight
- Local produce is the most important ethical claim associated with food and beverage products.
- Recyclable packaging is the most popular environmental claim on food and beverage packaging.
- Respondents associated waste reduction and recycling with sustainability more than with other categories.
1.
What are the most important ethical claims when choosing food and beverage products?
Insight
3.8X
More than average
local produce is important than recycling when choosing food and beverage products.
50.26%
Local Produce
Local Produce
50.26%
297,870
Sustainability
27.44%
162,619
Food waste
25.16%
149,109
Recycling
10.92%
64,746
Home grown
9.95%
58,944
Grass fed
6.24%
37,008
2.
Which of the following environmental claims on food and beverage packaging are most persuasive to you?
Insight
3.3X
More than average
respondents prefer food and beverage packaging with recyclable materials than with ethical sourcing.
67.49%
Recyclable Packaging
Recyclable Packaging
67.49%
4,355
Carbon-neutral Production
22.25%
1,436
Ethical Sourcing
22.25%
1,291
No Plastic Use
3.98%
257
Water Conservation Efforts
2.94%
190
3.
What are your main concerns when it comes to the environmental impact of your food and beverage choices?
Insight
5.9X
More than average
consumers choose food and beverage products based on carbon footprint than on plastic and packaging waste.
47.01%
Carbon Footprint And Greenhouse Gas Emissions
Carbon Footprint And Greenhouse Gas Emissions
47.01%
12,414
Water Usage And Pollution
31.1%
8,211
Use Of Non-renewable Resources In Production
9.49%
2,507
Deforestation And Habitat Destruction
8.84%
2,333
Plastic And Packaging Waste
7.94%
2,097
4.
What fresh foods are most important for you to choose Organic?
Insight
64%
More than average
respondents prefer to choose organic fruits.
64.47%
Fruits (E.g., Apples, Berries, Oranges)
Fruits (E.g., Apples, Berries, Oranges)
64.47%
103,234
Vegetables (E.g., Leafy Greens, Carrots, Tomatoes)
60.2%
96,391
Meat And Poultry (E.g., Beef, Chicken)
35.64%
57,070
Dairy Products (E.g., Milk, Cheese, Yogurt)
34.41%
55,105
Eggs
16.3%
26,107
5.
What categories do you mostly associate with conversations around sustainability?
Insight
3.8X
More than average
consumers associated sustainability with waste reduction and recycling than with climate change and carbon footprint reduction.
54.56%
Waste Reduction And Recycling
Waste Reduction And Recycling
54.56%
23,350
Sustainable Agriculture And Food Systems
28.42%
12,162
Ethical Sourcing And Fair Trade Practices
23.98%
10,264
Climate Change And Carbon Footprint Reduction
14.15%
6,055
Renewable Energy And Clean Technology
4.51%
1,929