Data-Driven Strategies for Sustainable Food Sourcing in CPGs

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May 3, 20245 minutes
Kelia Losa Reinoso photo
Kelia Losa Reinoso

Data-driven strategies have become increasingly important in the consumer packaged goods (CPG) industry, particularly when it comes to sustainable food sourcing. As consumers become more concerned about where their food comes from and how it’s produced, CPG companies are under pressure to improve their practices and ensure transparency in their supply chains.

Let’s explore the rising demand for sustainable food sourcing, highlight the environmental benefits of organic and local sourcing, and show how data supports these strategies. We’ll also cover practical steps for including sustainable sourcing in your CPG operations.

What is a Sustainable Food Source?

Sustainable food sourcing is the process of using environmentally and socially responsible methods to produce food. This includes practices such as organic farming, fair trade, and supporting local and small-scale producers.

More and more consumers are becoming conscious of the impact their purchasing decisions have on the environment and society. They want to know that the products they buy come from sustainable sources that promote ethical treatment of workers and reduce carbon emissions.

Why is Sustainable Food Sourcing Important?

Sustainable food sourcing promotes long-term environmental and social sustainability. This not only benefits the planet but also creates a more resilient supply chain for CPG companies.

Additionally, consumers are becoming increasingly aware of the impact their choices have on the environment and want to make more ethical and responsible decisions. By implementing sustainable sourcing practices, CPG companies can meet this demand and attract socially and environmentally conscious consumers.

Moreover, sustainable sourcing can also lead to cost savings for companies in the long run. By reducing waste, using more efficient transportation methods, and building strong relationships with suppliers, CPG companies can reduce their overall costs and increase profitability.

Consumer Trends and Environmental Impact

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Today’s trends of consumers in the food industry are becoming healthier and more environmentally conscious. A Nielsen study found that 66% of consumers worldwide are prepared to pay a premium for sustainable goods. This shift is especially notable in the food industry, where there’s a rising appetite for products that are organic, locally sourced, and natural.

Organic food: market growth & environmental benefits

The organic food market is experiencing phenomenal growth, projected to reach a value of $300 billion by 2026. This surge is driven by consumer concerns about health, safety, and environmental impact. Organic farming practices promote biodiversity, reduce soil erosion, and minimize water pollution, making them a clear win for sustainability.

Local produce: reducing food waste & carbon footprint

Local food systems not only support local farmers but also significantly reduce the environmental impact of food transportation. A study by the Journal of Industrial Ecology found that local food systems can decrease food miles by up to 80%, leading to a substantial reduction in greenhouse gas emissions. Additionally, local produce often boasts superior freshness, minimizing food waste throughout the supply chain.

Natural foods: consumer demand & transparency

Consumers are increasingly drawn to natural foods, free from artificial ingredients, preservatives, and synthetic hormones. This trend reflects a growing desire for transparency and authenticity in food products.

Consider using recipes like our Organic Berry Bliss Smoothie, Berries have a YoY growth of 3, whole milk yogurt has a YoY growth of 8.6, and coconut nectar has a YoY growth of -22.7. By prioritizing natural ingredients and sustainable sourcing practices, CPG companies can build trust and brand loyalty with eco-conscious consumers. 

Overcoming the Data Hurdle: Building a Strong Case for Sustainable Sourcing

Data is the key to convincing decision-makers to prioritize sustainable sourcing strategies. Here’s how you can leverage data to build a compelling case. Use Tasewise’s extensive platform to perform surveys that resonate with your customers, like our Exploring Consumer Preferences for Eco-Conscious Food Choices survey. Find out how important sustainability is to them, and what their biggest challenges are. 

Quantifying waste reduction from organic & local sourcing

Food waste is a significant global problem, with an estimated one-third of all food produced being wasted, according to Organic and local food systems generally involve shorter supply chains, leading to less spoilage and food waste. Research data on food waste reduction rates achieved through local and organic sourcing initiatives can be a powerful argument for implementing these practices.

Leveraging data to highlight consumer preferences for sustainability

CPG Market research data highlighting the growing consumer demand for organic, local, and natural food products is crucial. With Tastewise, you can compile data on purchase trends, consumer surveys, and social media sentiment to demonstrate the increasing market share of sustainable food options. This data will showcase the potential for increased sales and brand recognition by embracing sustainable sourcing practices.

Implementing Sustainable Food Sourcing Strategies 

Now that you’re armed with data, let’s explore practical steps for integrating sustainable food sourcing into your operations.

Partnering with local farmers & organic distributors

Building relationships with local farmers and organic distributors is essential. This strengthens your commitment to local economies and ensures a steady supply of fresh, high-quality ingredients. Research local farms and distributors that align with your sustainability goals and explore potential partnerships.

Building transparency & traceability in your supply chain

Consumers increasingly value transparency in food production. Implement measures to ensure traceability throughout your supply chain. This could involve partnering with certified organic farms and utilizing technology solutions to track the origin of ingredients. Highlighting your commitment to transparency will resonate with environmentally conscious consumers.


1. Isn’t sustainable sourcing more expensive?

While initial costs might be slightly higher, the long-term benefits outweigh the drawbacks. Sustainable practices can lead to increased sales, improved brand reputation, and potential cost savings through reduced waste.

2. How can I ensure the quality and consistency of organic and local produce?

Partnering with reputable certified organic farms and local distributors with a proven track record of quality is key. Frequent communication and establishing clear quality-control standards throughout the supply chain will further ensure consistent product quality.

3. What is an example of sustainable sourcing?

Sustainable sourcing includes using organic and local ingredients. Organic farming enhances soil health and biodiversity, cuts synthetic pesticide and fertilizer use, and improves animal welfare.

What can food intelligence do for you?