Exploring Consumer Preferences for Eco-Conscious Food Choices
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Exploring Consumer Preferences for Eco-Conscious Food Choices
User responses
99,545
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Supporting the local production and sustainability of organic food is top of mind for respondents
- The health benefits are the primary motivation for respondents to consume organic food
- Organic beverages are the most frequently consumed by respondents.
1.
When considering organic food, which of the following sustainability factors is most important to you?
Insight
19%
More than average
respondents find that local production is more important than sustainability
53.72%
Supporting local farmers and businesses
Supporting local farmers and businesses
53.72%
27,584
Unsure of the sustainability benefits
45.13%
23,174
Improved animal welfare practices
9%
4,619
Reduced use of pesticides and chemicals
7.73%
3,970
Conservation of soil and water resources
7.55%
3,879
2.
What motivates you to consume organic food?
Insight
54%
More than average
respondents prefer organic food due to the nutritional value than due to the price
51.18%
Health benefits
Health benefits
51.18%
50,946
Flavor
41.87%
41,675
Nutrition value
28.23%
28,102
Better quality
24.79%
24,673
Affordability
18.25%
18,165
Texture
9.79%
9,748
3.
What types of organic foods do you regularly consume?
Insight
34X
More than average
respondents consume organic fruits
38.06%
Beverages
Beverages
38.06%
31,774
Fruits
34.63%
28,913
Vegetables
34.28%
28,615
Nuts and Seeds
14.48%
12,089
Eggs
6.01%
5,016
4.
Which functional health benefits are you looking for in organic food?
Insight
23%
More than average
respondents are likely to choose organic food for general wellness than for weight management.
41.16%
Energy
Energy
41.16%
21,925
Gut health
38.78%
20,658
Wellness
34.92%
18,600
Weight Management
28.43%
15,143
Anti Inflammatory
23.16%
12,336
5.
Which diet do you follow while incorporating organic food?
Insight
76X
More than average
respondents follow a vegan diets while incorporating organic food
76.29%
Vegan
Vegan
76.29%
57,558
Plant Based
41.12%
31,027
Gluten Free
39.35%
29,688
Vegetarian
20.44%
15,422
Dairy Free
16.08%
12,131
Detox
13.87%
10,467