Super Bowl Survey 2024
Super Bowl Survey 2024
User responses
27,207
Survey Type
Market Research
Audience
All audiences
Top Insight
- Chocolate is the snack most associated with Super Bowl
- Protein is the most popular nutrient associated with Super Bowl snacking
- Sweet is the most appealing flavor for Super Bowl snacks
- Beer is the most popular beverage for Super Bowl snacking
1.
Which of the following snacks do you associate more with the Super Bowl?
Insight
More than 38% of respondents associate Chocolate with Super BowlX
More than average
Respondents think of chocolate when they think of the Super Bowl
38.56%
Chocolate
Cookies
38.3%
4,760
Chocolate
38.56%
4,792
Pretzels
14.46%
1,797
Tortilla Chips
11.24%
1,397
Crackers
9.98%
1,240
Brownie
8.52%
1,059
Popcorn
5.51%
685
Corn chips
5.83%
725
2.
Which nutrients are you looking to incorporate to your Super Bowl snacking?
Insight
Respondents prefer to incorporate Protein 14.4 times more than Antioxidants in Super Bowl snacksX
More than average
Protein is preferred over antioxidants
76.46%
Protein
Vitamins
9.12%
50
Fiber
14.78%
81
Antioxidants
5.29%
29
Healthy fats
7.85%
43
Alcohol Free
9.67%
53
Protein
76.46%
419
3.
Which taste profiles do you find most appealing for Super Bowl snacking?
Insight
Sweet is paired with Super Bowl 8.6 times more than saltyX
More than average
Respondents prefer Sweet over Salty
78.17%
Sweet
Salty
9.04%
484
Sweet
78.17%
4,185
Spicy
11.47%
614
Cheesy
5.85%
313
Smoky
13.06%
699
4.
What is your preferred type of beverage for Super Bowl snacking?
Insight
More than 48% of respondents said that beer was their favorite beverage for Super BowlX
More than average
Respondents noted beer as their favorite beverage during the Super Bowl
46.99%
Beer
Carbonated Drink
10.61%
2,322
Juice
8.27%
1,811
Beer
46.99%
10,288
Wine
22.87%
5,007
Cocktails
28.05%
6,140
Energy drinks
1.94%
424
Sports drinks
2.97%
650
5.
When watching the Super Bowl, do you prefer alcoholic or non-alcoholic beverages?
Insight
Respondents prefer alcoholic beverages 2.2 times more than non alcoholic beveragesX
More than average
Alcoholic beverages are preferred more than others
76.63%
Alcoholic
Alcoholic
76.63%
20,850
Non-alcoholic
33.7%
9,169
6.
Do you prefer homemade snacks or ready-to-eat options for your Super Bowl gathering?
Insight
Respondents prefer homemade snacks more than ready-to-eat options when watching the Super Bowl.X
More than average
Homemade snacks are preferred over ready-to-eat options
89.84%
Homemade
Homemade
89.84%
14,825
Ready-to-Eat
9.86%
1,643