Texans’ Bread Nutrition Preferences

Group 34291
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Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Protein Tops Texans' Bread Nutrition Preferences

User responses 77,969
bread
Category Bread
Survey Type Market Research
USA
Market USA
Audience All Audience

Top Insight

  • Homemade and fresh are primary experience that respondents look for in bread
  • Crispy is the most popular bread texture for respondents
  • Sourdough bread is the most popular type of bread for respondents
1.

What experience are you looking for in bread consumption?

Insight
27%
More than average
respondents look a fresh experience over an easy solution in bread consumption
51.24%
Homemade
Homemade
51.24%
36,642
Fresh
49.19%
35,175
Easy
38.74%
27,703
Affordable
7.73%
5,529
2.

What are the top nutritional claims for bread?

Insight
13%
More than average
respondents find the protein value important than the carbohydrates value
64.52%
Protein
Protein
64.52%
13,326
Carbohydrates
56.86%
11,744
Whole Grains
13.12%
2,709
3.

What are the top functional health claims for bread?

Insight
72%
More than average
respondents find energy important than gut health for bread benefits
57.91%
Fitness
Fitness
57.91%
11,259
Energy
30.18%
5,868
Weight Management
28.23%
5,489
Gut Health
17.5%
3,402
4.

How do consumers in Texas like the texture of their bread?

Insight
32%
More than average
respondents prefer a crispy texture a soft texture
56.9%
Crispy
Crispy
56.9%
15,879
Soft
43.25%
12,070
Crunchy
23.32%
6,507
Thick
21.54%
6,010
5.

Which seasoning is most trending for bread?

Insight
26%
More than average
respondents prefer cinnamon seasoning than jalapeno seasoning
52.42%
Garlic
Garlic
52.42%
28,703
Cinnamon
31%
16,973
Chili Pepper
27.83%
15,238
Vanilla
17.79%
9,739
Basil
16.53%
9,052
Sesame
10.92%
9,052
6.

How do you prefer your bread prepared or served?

Insight
63%
More than average
respondents prefer baked bread than sliced bread
50.81%
Fried
Fried
50.81%
39,617
Grilled
40.65%
31,697
Grilled
25.65%
20,001
7.

What are the most popular types of breads?

Insight
34%
More than average
respondents prefer to consume sourdough bread
34.71%
Sourdough
Sourdough
34.71%
19,478
Cornbread
28.3%
15,881
Baguette
21.8%
12,234
Muffins
15.58%
8,743
Flatbread
15.03%
8,433
Rye
7.08%
3,976
Ciabatta
5.77%
3,236
Italian Bread
5.51%
3,092
White Bread
4.7%
2,639