Texans’ Bread Nutrition Preferences
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Protein Tops Texans' Bread Nutrition Preferences
User responses
77,969

Survey Type
Market Research
Audience
All Audience
Top Insight
- Homemade and fresh are primary experience that respondents look for in bread
- Crispy is the most popular bread texture for respondents
- Sourdough bread is the most popular type of bread for respondents
1.
What experience are you looking for in bread consumption?
Insight
27%
More than average
respondents look a fresh experience over an easy solution in bread consumption
51.24%
Homemade
Homemade
51.24%
36,642
Fresh
49.19%
35,175
Easy
38.74%
27,703
Unique
10.21%
7,304
Affordable
7.73%
5,529
2.
What are the top nutritional claims for bread?
Insight
13%
More than average
respondents find the protein value important than the carbohydrates value
64.52%
Protein
Protein
64.52%
13,326
Carbohydrates
56.86%
11,744
Fiber
15.73%
3,250
Whole Grains
13.12%
2,709
3.
What are the top functional health claims for bread?
Insight
72%
More than average
respondents find energy important than gut health for bread benefits
57.91%
Fitness
Fitness
57.91%
11,259
Energy
30.18%
5,868
Weight Management
28.23%
5,489
Gut Health
17.5%
3,402
Wellness
12.24%
2,379
4.
How do consumers in Texas like the texture of their bread?
Insight
32%
More than average
respondents prefer a crispy texture a soft texture
56.9%
Crispy
Crispy
56.9%
15,879
Soft
43.25%
12,070
Fluffy
17.7%
4,939
Crunchy
23.32%
6,507
Thick
21.54%
6,010
5.
Which seasoning is most trending for bread?
Insight
26%
More than average
respondents prefer cinnamon seasoning than jalapeno seasoning
52.42%
Garlic
Garlic
52.42%
28,703
Cinnamon
31%
16,973
Chili Pepper
27.83%
15,238
Jalapeno
24.61%
13,475
Vanilla
17.79%
9,739
Basil
16.53%
9,052
Sesame
10.92%
9,052
6.
How do you prefer your bread prepared or served?
Insight
63%
More than average
respondents prefer baked bread than sliced bread
50.81%
Fried
Fried
50.81%
39,617
Baked
41.92%
32,684
Grilled
40.65%
31,697
Grilled
25.65%
20,001
7.
What are the most popular types of breads?
Insight
34%
More than average
respondents prefer to consume sourdough bread
34.71%
Sourdough
Sourdough
34.71%
19,478
Cornbread
28.3%
15,881
Baguette
21.8%
12,234
Muffins
15.58%
8,743
Flatbread
15.03%
8,433
Focaccia
14.22%
7,980
Rye
7.08%
3,976
Ciabatta
5.77%
3,236
Italian Bread
5.51%
3,092
White Bread
4.7%
2,639