Exploring Consumer Preferences in Frozen Fruit Beverages
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Exploring Consumer Preferences in Frozen Fruit Beverages
User responses
69,359
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Frozen fruits are paired with traditional smoothies more than with other beverages.
- Respondents prefer fresh experiences when consuming frozen fruits beverages.
- Açai is the new fruit flavor that consumers are most excited to try in frozen fruits beverages.
1.
What is your preferred format for consuming frozen fruit in beverages?
Insight
90%
More than average
respondents prefer to consume frozen fruits in smoothies.
90.2%
Traditional Smoothies
Traditional Smoothies
90.2%
26,808
Canned Sparkling Fruit Drinks
24.04%
7,192
Smoothie Bowls
21.61%
6,422
Frozen Fruit Mocktails
5%
1,487
2.
What appeals to you most in a frozen fruit product for smoothies?
Insight
14.8X
More than average
consumers chose convenience than flavor variety in a frozen fruit products for smoothies.
69.43%
Convenience
Convenience
69.43%
8,885
Nutritional Value
36.35%
4,652
Organic/non-gmo Ingredient
25.84%
3,307
Flavor Variety
4.68%
599
3.
What experience are you looking for when choosing frozen fruit beverages?
Insight
4.9X
More than average
respondents paired frozen fruit beverages with fresh experiences than satisfying experiences.
67.21%
Fresh
Fresh
67.21%
11,453
Indulging
28.01%
4,773
Refreshing
24.89%
4,242
Satisfying
13.63%
2,323
Vitality
0.9%
153
4.
How important are the following aspects when choosing frozen fruit beverages?
Insight
86%
More than average
respondents prefer proteins when chosing frozen fruit beverages.
86.69%
Proteins
Proteins
86.69%
17,866
Calorie Content
13.81%
2,846
Nutritious
9.28%
1,912
Alcohol-free
8.91%
1,837
Minerals
7.95%
1,639
5.
How important is it that the frozen fruit products you purchase are fortified with the following?
Insight
3.4X
More than average
consumers prefer fibers than probiotics for frozen fruit products.
51.72%
Fibers
Fibers
51.72%
4,935
Antioxidants
43.98%
4,196
Additional Vitamins
42.85%
4,088
Minerals
20.73%
1,978
Probiotics
15.02%
1,433
6.
Which of the following health goals would you prefer frozen fruit products to support?
Insight
6.3X
More than average
respondents paired frozen products with energy boost than metabolism.
48.12%
Energy Boost
Energy Boost
48.12%
4,525
Gut Health
47.37%
4,455
Immune Support
21.29%
2,002
Blood Sugar
18.38%
1,728
Cleansing
8.65%
813
Metabolism
7.55%
710
7.
What is your preferred sugar content in frozen fruit products?
Insight
96%
More than average
consumers indicated no preference in frozen fruit products.
96.07%
No Preference
No Preference
96.07%
66,633
Naturally Sweetened
23.24%
16,116
Unsweetened
11.95%
8,285
Lightly Sweetened With Sugar Alternatives (E.g., Stevia, Monk Fruit)
2.84%
1,967
8.
Which dietary needs do you think should be prioritized in frozen fruit product development?
Insight
11.2X
More than average
respondents prefer prioritizing vegan options than low-calorie options in frozen fruit product development.
61.97%
Vegan
Vegan
61.97%
12,012
Organic
28.95%
5,612
High protein
21.89%
4,244
Gluten-free
21.03%
4,077
Keto-friendly
6.57%
1,273
Low-calorie
5.49%
1,064
9.
Which new fruit flavors would you be excited to try in frozen fruit products?
Insight
52%
More than average
consumers prefer açai as new flavor to try in frozen fruit products.
52.15%
Açai
Açai
52.15%
2,854
Dragon Fruit
43.18%
2,363
Fig
8.46%
463
Guava
6.65%
364
Starfruit
1.72%
94
10.
What type of seasonings or additional flavors would you like paired with frozen fruits?
Insight
7.7X
More than average
citrus zest is paired with frozen fruits than Floral Notes.
59.26%
Citrus Zest (E.g., Lemon, Lime)
Citrus Zest (E.g., Lemon, Lime)
59.26%
15,889
Chili Or Spice-infused
55.4%
14,854
Herbal (E.g., Mint, Basil)
14.79%
3,965
Floral Notes (E.g., Lavender, Rose)
7.65%
2,050