Christmas Cocktail Preferences Survey

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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Christmas Cocktail Preferences Survey

User responses 35,509
alcoholic beverages
Category Alcoholic Beverages
Survey Type Market Research
USA
Market USA
Audience All Audeinces

Top Insight

  • Respondents associated Christmas cocktails with tart and fruity flavors more than with other flavors.
  • Whiskey is the most popular base spirit for holiday cocktails among respondents.
  • Respondents prefer to enjoy Christmas cocktails at home with family and friends more than at other occasions.
1.

What type of Christmas cocktails do you enjoy most?

Insight
36%
More than average
respondents prefer trying new and creative holiday concoctions.
36.43%
I Love Trying New And Creative Holiday Concoctions
I Love Trying New And Creative Holiday Concoctions
36.43%
9,439
Fruity And Festive Options (E.g., Cranberry Margaritas)
34.51%
8,940
Warm And Cozy Drinks
17.67%
4,578
Non-alcoholic Holiday Mocktails
9.31%
2,413
Classic Cocktails With A Holiday Twist (E.g., Eggnog Martini)
2.07%
537
2.

Which flavors do you associate most with Christmas cocktails?

Insight
3.3X
More than average
consumers associated Christmas cocktails with tart and fruity flavors than with warm spice flavors.
76.27%
Tart And Fruity
Tart And Fruity
76.27%
10,488
Sweet And Creamy
30.66%
4,216
Herbal And Refreshing
25.43%
3,497
Warm Spices
23.01%
3,164
3.

What’s your preferred base spirit for holiday cocktails?

Insight
1.6X
More than average
respondents prefer holiday cocktails whiskey-based than with tequila-based.
34.75%
Whiskey/bourbon
Whiskey/bourbon
34.75%
9,178
Vodka
31.24%
8,250
I Prefer Non-alcoholic Or Other Bases
23.87%
6,304
Rum
23.31%
6,156
Tequila
21.63%
5,713
4.

Where do you typically enjoy Christmas cocktails?

Insight
33%
More than average
consumers prefer enjoying Christmas cocktails at home with family and friends.
33.74%
At Home With Family And Friends
At Home With Family And Friends
33.74%
9,839
At A Bar Or Restaurant
33.73%
9,834
At A Holiday Party Or Event
32.53%
9,484
While Traveling Or On Holiday Vacation
14.15%
4,125
5.

What’s the most important factor when choosing a holiday cocktail?

Insight
8.4X
More than average
respondents chose holiday cocktails for their festive appearance and presentation than for unique or novel ingredients
73.04%
Festive Appearance And Presentation
Festive Appearance And Presentation
73.04%
25,937
Ease Of Preparation
26.26%
9,324
Taste And Flavor Profile
24.44%
8,678
Unique Or Novel Ingredients
8.64%
3,069
Pairing With Holiday Meals Or Snacks
2.1%
747