Top summer cocktail flavors
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Top summer cocktail flavors
User responses 58,651
Survey Type Market Research
Audience All Audiences
Top Insight
- Gin is the most popular spirit for summer cocktails.
- Vegan is the most relevant diet claim for summer cocktails.
- Margarita is the cocktail most associated with summer.
1.
What are the top fruity flavors you look for in Summer cocktails?
Insight
5%
More than average
respondents look for strawberry flavor in summer cocktails than pineapple flavor.
42.44%
Berries
Berries
42.44%
19,720
Lime
33.74%
15,677
Lemon
28.25%
13,127
Strawberry
22.36%
10,392
Orange
21.26%
9,881
Pineapple
19.65%
9,129
Watermelon
18.04%
8,383
Peach
14.36%
6,674
2.
What are your favourite Summer cocktail spirit choices?
Insight
42.44%
More than average
respondents prefer gin to vodka for spirits in summer cocktails.
27.27%
Gin
Gin
27.27%
11,087
Tequila
26.77%
10,883
Vodka
26.52%
10,781
Rum
23.81%
9,681
Aperol
19.6%
8,780
Whiskey
19.74%
8,025
3.
Which dietary claim do you find more relevant in summer cocktails?
Insight
56%
More than average
respondents find vegan more important than organic in summer cocktails.
35.27%
Vegan
Vegan
35.27%
2,895
Natural
31.53%
2,588
Organic
20.5%
1,847
Gluten Free
19.04%
1,563
Vegetarian
9.60%
788
Sugar Free
9.96%
818
4.
What are the primary motivations for you to drink your summer cocktails?
Insight
48.12%
More than average
Refreshment
48.12%
Refreshments
Refreshment
48.12%
22,310
Fun
35.48%
16,453
Celebration
23.11%
10,717
Indulgence
18.09%
8,390
Relaxation
8.80%
5,009
5.
Which cocktails do you associate more with summer flavor?
Insight
2.3times
More than average
respondents associate margaritas with summer cocktails than martinis.
37.34%
Margarita
Margarita
37.34%
21,903
Mojito
16.31%
9,564
Martini
15.74%
9,229
Sangria
15.24%
8,936
Aperol Spritz
12.91%
7,570
Pina Colada
12.90%
7,565
Mimosa
8.88%
5,210
6.
Which world cuisines do you find like to explore in summer cocktails?
Insight
9%
More than average
respondents explore Mexican summer cocktails than Italian summer cocktails.
32.96%
Mexican
Mexican
32.96%
8,835
Italian
29.98%
8,037
American
23.31%
6,248
Latin American
21.30%
5,711
French
16.44%
4,408
Asian
15.60%
4,182