Tastewise Trends in Review – GLP1 Foods
In 2023, Tastewise published its annual food trends report, forecasting significant shifts in consumer behavior for 2024. Among the standout trends, we highlighted the rising influence of GLP1 Foods and the transformative role medications like Ozempic, Wegovy, and Mounjaro would play in shaping food preferences. The FDA’s approval of Zepbound added to the growing roster of weight management drugs, signaling an intensified focus on innovation in this space.
Fast forward to today, and these predictions have materialized. Now, leading food brands are responding to the rise of GLP1 medications by tailoring their products to meet the unique dietary needs of this consumer group. Ozempic-friendly foods, for example, are becoming a priority for companies looking to align with this growing trend.
The intersection of health, wellness, and food innovation has never been more pronounced, showcasing how Tastewise’s insights set the stage for these pivotal industry developments.
Glp1 medications: beyond weight loss
GLP1 medications like Ozempic work by regulating blood sugar, appetite, and digestion. Originally developed to manage type 2 diabetes, these drugs are now commonly used for weight loss, gaining significant traction among celebrities and consumers alike. According to a KFF Health Tracking Poll, 12% of adults in the U.S. report having used these medications, while 32% say they have heard extensively about them.
This growing adoption reflects a broader societal shift. Consumers now focus on overall wellness rather than solely losing weight. Tastewise predicted that instead of pursuing weight loss as an isolated goal, GLP1 users wanted to priortitize vitality, mood enhancement, and holistic well-being. This mindset shift is influencing the types of products they seek, particularly in the food and beverage industry.
How brands are adapting to Ozempic food trends
Nestlé recently introduced Vital Pursuit, a new frozen food brand geared specifically toward GLP1 consumers. These meals emphasize smaller portions with at least 20 grams of protein per serving to support appetite control and nutrition.
Marlene Schmidt, registered dietitian and senior health and wellness manager at Nestlé noted in the press release, “People taking these medications not only have a decreased appetite, but they must adjust their diets with a sharper focus on smaller portions, while also prioritizing beneficial nutrients for their health,”
She further stated, “To complement these eating habits, we’re striving to take the guesswork out of mealtime with thoughtfully portioned, nutritious, accessible options.”
Similarly, Conagra Brands announced its GLP1 Foods initiative by labeling select Healthy Choice meals with an “On Track” badge from 2025, highlighting high-protein, low-calorie options.
Bob Nolan, vice president of demand science at Conagra Brands said, “The increased use of GLP-1 medications presents an exciting opportunity to support Americans managing diabetes and weight loss, as well as those seeking to lead a healthier lifestyle,”
He further noted, “Our on-track badge reflects our commitment to providing accessible, healthy meal options tailored to their needs.
These innovations are not just about branding. They reflect a deeper understanding of the evolving consumer preference for meals that promote satiety, regulate blood sugar, and deliver essential nutrients in smaller portions.
Tastewise trends: portion control and nutrient density
Tastewise 2024 Trends Report insights revealed that the focus on portion control grew substantially since 2022 when keto was the dominant trend for weight management. The current emphasis on portion control aligns with the needs of GLP1 users who are consuming less overall but are highly selective about the nutritional quality of their meals.
Data from the report highlighted an 8% rise in fiber consumption and an 8.5% increase in protein intake among consumers. Fiber and protein-rich foods are at the forefront of Ozempic Food Trends, supporting appetite control and promoting long-term well-being. This shift underscores the importance of nutrient-dense foods in the context of changing dietary behaviors
Ozempic-friendly foods: what’s on the menu?
For GLP1 users, the challenge lies in balancing reduced calorie intake with optimal nutrition. Here are some examples of Ozempic-friendly foods that align with these trends
Lean Proteins
Protein plays a critical role in maintaining muscle mass and ensuring satiety. Popular options include chicken, turkey, tofu, beans, and fatty fish like salmon.
Fiber-Rich Foods
Whole grains such as oatmeal and brown rice provide fiber to aid digestion and manage blood sugar. Legumes like lentils and black beans offer a combination of protein and fiber, ideal for nutrient-dense meals.
Healthy Fats
Avocados, nuts, seeds, and olive oil are heart-healthy options that enhance meal satisfaction and support overall wellness.
Non-Starchy Vegetables
Low-calorie vegetables like leafy greens, broccoli, and cauliflower are staples for GLP1 users, providing essential vitamins and minerals.
Low-Sugar Fruits
Fruits such as berries, kiwis, and grapefruits offer natural sweetness without spiking blood sugar levels.
The road ahead for brands
Adapting to Ozempic Food Trends requires more than just packaging changes. Brands must innovate thoughtfully, incorporating nutrient-dense ingredients, prioritizing portion control, and maintaining great taste.
Tastewise’s unique platform accelerates this process by providing real-time consumer insights. From identifying trending ingredients to optimizing product formulations, Tastewise enables food and beverage companies to create products that resonate with today’s health-conscious consumers.
As the demand for GLP1 Foods continues to grow, the role of advanced tools like Tastewise becomes even more significant. By understanding evolving preferences and aligning with consumer needs, brands can stay ahead in this rapidly changing market.
Final Thoughts
As we predicted in our 2023 report, the food and beverage industry has embraced the rising demand for GLP1 Foods and Ozempic-friendly foods.The surge in social conversations and product innovation around GLP1 medications like Ozempic reflects a larger shift in health and wellness priorities. From portion control to nutrient-packed meals, the focus has shifted toward achieving vitality and holistic well-being.
For the food and beverage industry, this presents a unique opportunity to meet consumer demand with tailored solutions. Tastewise Trends not only identifies these opportunities but also provides actionable insights to bring them to life. As GLP1 medications reshape how society approaches health, brands that adapt quickly and effectively will lead the way.