Top Considerations for Artificial Sweeteners
Top Considerations for Artificial Sweeteners
User responses
18,716
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Stevia is the most popular artificial sweetener among respondents
- Health considerations is top of mind for respondents
- Respondents use artificial sweeteners mainly with beverages
- Respondents find powder format as the most convenient
1.
Which artificial sweeteners have you used or are willing to use in your products or diet?
Insight
9%
More than average
respondents prefer to use Aspartame than Sucralose
47.8%
Stevia (rebaudioside A)
Aspartame
39.98%
3,205
Sucralose
36.66%
2,939
Stevia (rebaudioside A)
47.8%
3,832
Monk fruit extract
28.81%
2,310
Allulose
6.37%
511
Other
7.26%
582
2.
Which factors influence your decision to use artificial sweeteners in your products or diet?
Insight
2.68X
More than average
respondents find more important the health considerations than the flavor in artificial sweeteners
92.57%
Health considerations
Flavor enhancement
34.52%
6,243
Sugar reduction or calorie reduction
33.09%
5,983
Health considerations
92.57%
16,739
3.
Which types of beverages do you regularly consume with artificial sweeteners?
Insight
76%
More than average
respondents prefer to sweeten their coffee with artificial sweeteners than their tea
42.44%
Water
Coffee
32.27%
3,904
Tea
18.32%
2,217
Soft drinks/sodas
34.95%
4,229
Fruit juices
21.68%
2,623
Alcoholic Beverages
17.08%
2,067
Water
42.44%
5,135
4.
When using sweeteners in your dishes, which cooking methods do you find most common?
Insight
39%
More than average
respondents use artificial sweeteners with baking goods than with sauces and dressings
77.11%
Canning
Baking
32.4%
4,089
Cooking (e.g., sauces, dressings)
23.25%
2,934
Sprinkling or topping
12.58%
1,588
Canning
77.11%
9,730
5.
Which dishes or recipes do you frequently sweeten or flavor with artificial sweeteners?
Insight
50%
More than average
respodents sweeten their sauces and marinades with artificial sweeteners
50.28%
Sauces and marinades
Baked goods (e.g., cakes, cookies, muffins)
31.85%
1,914
Breakfast items (e.g., pancakes, oatmeal)
35.22%
2,117
Sauces and marinades
50.28%
3,022
Salad dressings and dips
23.56%
1,416
Soups
7.62%
458
6.
Which functional health benefits of artificial sweeteners are most appealing to you?
Insight
49.9X
More than average
respondents find that using artificial sweeteners is important for weight management
49.96%
Weight management support
Low-calorie
21.02%
1,995
Zero glycemic index
0.18%
17
Tooth-friendly (does not promote tooth decay)
0.42%
40
Suitable for diabetics
38.9%
3,693
Weight management support
49.96%
4,743
Gut Health
42.06%
3,993
7.
Which format of artificial sweetener do you prefer for home use?
Insight
4.5X
More than average
respondents prefer powdered packaging format than the liquid format for home use
77.18%
Granulated/powdered
Granulated/powdered
%
Liquid
%
Tablet/packet
%
Spray
%
8.
Which format of sucralose-containing products do you prefer for convenient use?
Insight
63%
More than average
respondents prefer a box packaging for sucralose-containing products
63.23%
Box/container
Powder
32.2%
331
Sachet/packet
10.02%
103
Gummy/chewable
4.86%
50
Box/container
63.23%
650
Bottle/liquid
16.44%
169