Plant-Based Cake Survey

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Plant-Based Cake Survey

User responses 9,618
desserts and sweet foods
Category Desserts And Sweet Foods
Survey Type Market Research
australia
Market AU
Audience All Audiences

Top Insight

  • Taste is the most important factor when choosing plant-based cakes
  • Nut-flavored cakes are the most popular in plant-based cakes
  • Chili is the unconventional flavor that most respondents are interested in plant-based cakes
1.

How often do you consume cakes?

Insight
16%
More than average
respondents prefer to consume cakes with friends than with family
57.31%
Birthday
Birthday
57.31%
63,890
Weekend
35.76%
39,870
With Friends
28.68%
31,969
With family
24.8%
27,649
Weekday
21.88%
24,393
Special Event
9.64%
10,748
2.

Have you tried plant-based cakes before?

Insight
93%
More than average
respondents have not tried plant-based cakes
93.87%
No
Yes
6.13%
15,851
No
93.87%
242,752
3.

What flavors of plant-based cakes do you enjoy?

Insight
3%
More than average
respondents look for Nut flavors Fruit flavors on plant-based cakes
76.9%
Nut-flavored (e.g., almond, hazelnut)
Nut-flavored (e.g., almond, hazelnut)
76.9%
7,396
Fruit-flavored (e.g., strawberry, lemon)
74.45%
7,161
Coconut
50.9%
4,896
Chocolate
39.35%
3,785
Vanilla
31.43%
3,023
Coffee
22.13%
2,128
Carrot
12.86%
1,237
4.

Which of following factors are important to you when choosing plant-based cakes

Insight
2X
More than average
taste is important than Texture when choosing / consuming plant based cakes
56.78%
Taste
Taste
56.78%
2,110
Texture
27.99%
1,040
Healthiness / Nutritional Value
19.73%
733
Price
14.83%
551
Moisture
14.77%
549
Packaging
4.66%
173
5.

Which of the following unconventional flavors or ingredients would you try in plant-based cakes?

Insight
3.7X
More than average
respondents are interested in Chili than Lychee for plant-based cakes.
53.47%
Chili
Chili
53.47%
924
Matcha
43.98%
760
Lychee
14.12%
244
Lavender
4.8%
83
6.

How interested are you in plant-based cakes that incorporate the following superfood ingredients for added nutritional benifits?

Insight
3.4X
More than average
respondents are interested in Chia than Quinoa for plant-based cakes.
47.94%
Chia seeds
Chia seeds
47.94%
815
Matcha
44.71%
760
Quinoa
13.76%
234
Goji berries
3.82%
65
Spirulina
3.35%
57