Healthy vs. Regular Breakfast Choices
Healthy vs. Regular Breakfast Choices
User responses
400,498
Survey Type
Market Research
Audience
All Audiences
Top Insight
- High protein content is the most important nutritional factor in all breakfasts
- Berries are the rising ingredient most preferred for a healthy breakfast
- Toast is the most popular food for regular breakfasts
1.
When selecting a breakfast option, which nutritional factors are most important to you?
Insight
51%
More than average
respondents find high protein content as the most important nutritional factor.
51.79%
High Protein Content
High Protein Content
51.79%
30,137
Low Sugar Content
6.65%
3,868
High Fiber Content
5.53%
3,216
Low Calorie Count
15.04%
8,753
High Vitamin Content
38.16%
22,207
Healthy Fat Content
22.92%
13,340
2.
When selecting a healthy breakfast option, which nutritional factors are most important to you?
Insight
2.5X
More than average
high vitamin content is important than Low calorie content for respondents
45.8%
High Protein Content
High Protein Content
45.8%
17,896
Low Sugar Content
6.42%
2,508
High Fiber Content
5.82%
2,273
Low Calorie Count
15.2%
5,941
High Vitamin Content
39.09%
15,275
MInerals
20.9%
8,166
3.
When it comes to breakfast, which flavors do you prefer?
Insight
77%
More than average
respondents prefer sweet flavors for regular breakfasts
77.32%
Sweet
Sweet
77.32%
169,924
Smoky
17.84%
39,212
Spicy
13.64%
29,982
Sour
6.58%
14,471
Cheesy
6.62%
14,551
Salty
7.73%
16,980
4.
When it comes to a healthy breakfast, which flavors do you prefer?
Insight
2X
More than average
smoky is associated with healthy breakfasts than cheesy
82.07%
Sweet
Sweet
82.07%
45,023
Smoky
11.74%
6,440
Spicy
10.73%
5,888
Sour
10.99%
6,030
Cheesy
5.81%
3,188
Salty
6.68%
3,666
5.
What ingredients do you prefer to include in your breakfast meal?
Insight
42X
More than average
respondents include Pork in their regular breakfasts
42.63%
Pork
Pork
42.63%
144,814
Berries
38.45%
130,607
Bacon
33.11%
112,458
Sausage
29.45%
100,032
Avocado
27.66%
93,960
Milk
27.05%
91,886
6.
What ingredients do you prefer to include in your healthy breakfast meal?
Insight
1.76X
More than average
berries are paired with healthy breakfasts more than almonds
47.26%
Berries
Berries
47.26%
43,571
Oats
35.7%
32,912
Banana
35.96%
33,152
Yogurt
32.49%
29,954
Avocado
33.31%
30,707
Almonds
26.77%
24,679
Chia
22.05%
20,329
7.
What dishes do you prefer to have as your breakfast meal?
Insight
1.8X
More than average
pancakes are consumed with regular breakfasts than waffles
35.53%
Toast
Toast
35.53%
142,285
Sausage
24.98%
100,032
Pancake
35.32%
141,452
Sandwich
32.1%
128,552
Cookie
20.29%
81,274
Waffle
19.24%
77,051
8.
What dishes do you prefer to have as your healthy breakfast meal?
Insight
1.6 X
More than average
toast is paired with healthy breakfasts than Granola
37.67%%
Toast
Toast
37.67%
28,942
Salad
29.03%
22,307
Cereal
31.72%
24,371
Pancake
32.28%
24,802
Sandwich
22.62%
17,376
Granola
22.32%
17,145
9.
What are the highest rising (emerging) ingredients or dishes in breakfasts?
Insight
3.1X
More than average
respondents prefer chicken biscuit than silog for regular breakfasts
26.32%
Egg Muffin
Egg Muffin
26.32%
3,206
Sausage Burrito
16.06%
1,957
Cilbir
18.14%
2,210
Silog
6.39%
778
Waffle Sandwich
17.83%
2,172
Chicken Biscuit
19.81%
2,414
10.
What are the highest rising ingredients or dishes in healthy breakfasts?
Insight
58%
More than average
respondents prefer baked oats for a healthy breakfast
58.84%
Baked Oats
Baked Oats
58.84%
4,873
Chia Yogurt
5.86%
485
Oat Bran
4.67%
387
Banana Yogurt
13%
1,077
Pesto Eggs
10.78%
893
Energy Bites
15.56%
1,289