Flavor Innovation for Plant-Powered Hemp Drinks
Flavor Innovation for Plant-Powered Hemp Drinks
User responses
11,006
Survey Type
Product Innovation
Audience
All Audience
Top Insight
- Sweet is the preferred flavor profile of respondents
- Respondents favorite flavor in hemp drinks is blueberry
- Vegan and plant-based are the top dietary claims on the minds of respondents.
- Respondents consider protein to be the most important nutritional value in hemp drinks
1.
What is your preferred taste for a hemp drink?
Insight
2.1X
More than average
respondents prefer a sweet flavor profile than a rich flavor.
57.36%
Sweet
Sweet
57.36%
3,224
Rich
27.5%
1,546
Sour
25.42%
1,429
Tropical
10.6%
596
Savory
5.92%
333
Herbal
8.82%
496
2.
What is your favorite flavor for a hemp drink
Insight
35.8%
More than average
respondents have a preference for lemon flavor than apple flavor
41.63%
Blueberry
Strawberry
34.87%
3,487
Raspberry
16.25%
1,625
Watermelon
3.74%
374
Lemon
23.93%
2,393
Lime
11.86%
1,186
Blueberry
41.63%
4,163
Peach
6.94%
694
Mango
25.21%
2,521
Apple
17.61%
1,761
Pineapple
20.21%
2,021
3.
What format do you prefer a hemp drink to be?
Insight
88%
More than average
respondents prefer a juice format
88.26%
Juice
Kombucha
4.4%
225
Soda
10.84%
555
Juice
88.26%
4,517
Iced Tea
1.72%
88
Flavored Water
0.47%
24
4.
When do you typically consumer hemp drinks?
Insight
21%
More than average
respondents consume hemp milk at lunch than at dinner
81.8%
Breakfast
Breakfast
81.8%
5,004
Lunch
27.95%
1,710
Dinner
23.12%
1,414
5.
What dietary claims do you look for in hemp drinks?
Insight
2.3X
More than average
respondents are likely to look for plant-based claims than gluten-free claims.
81.65%
Vegan
Vegan
81.65%
6,531
Plant Based
53.44%
4,275
High Protein
15.9%
1,272
Gluten Free
23.22%
1,857
Dairy Free
14.74%
1,179
Sugar Free
7%
560
Low Calorie
2.73%
218
6.
What nutritional values are important for you in hemp drinks?
Insight
41.2X
More than average
respondents find fiber content important than antioxidants content
83.91%
Protein
Protein
83.91%
8,106
Fiber
26.47%
2,557
Antioxidants
18.65%
1,802
Vitamins
20.52%
1,982
Carbohydrates
15.8%
1,526
Collagen
16.74%
1,617
7.
What functional health claims are important for you in hemp drinks?
Insight
1.28X
More than average
respondents find fitness important over gut health.
84.62%
Healthy
Healthy
84.62%
9,313
Fitness
25.3%
2,784
Energy
21.67%
2,385
Blood Sugar
9.44%
1,039
Wellness
17.05%
1,877
Gut Health
19.75%
2,174
Mental Health
6.18%
680
8.
What added herb flavor would you like to have infused in your drink?
Insight
55%
More than average
respondents prefer to have ginger in their drinks
55.66%
Ginger
Basil
18.44%
47,904
Ginger
55.66%
144,565
Chamomile
4.4%
11,429
Hibiscus
11.43%
29,684
Rosemary
13.4%
34,812
Lavender
17.78%
46,190
Peppermint
15.08%
39,169
Thyme
9.38%
24,372