Exploring Latke Preferences

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Givaudan_77eff91905

Exploring Latke Preferences

User responses 4,319
savory dishes
Category Savory Dishes
Survey Type Market Research
USA
Market USA
Audience All Audience

Top Insight

  • Respondents prefer latkes with applesauce over other toppings or dips.
  • Respondents associate latkes with vegan ingredients more than with other types.
  • Classic and savory are the most popular flavor profiles associated with latkes.
1.

What are your favorite latke flavors or varieties?

Insight
87.91%
More than average
respondents associated latke with classic potato.
87%
Classic Potato
Classic Potato
87.91%
3,797
Sweet Potato
12.23%
528
Mixed Vegetables
7.87%
340
Zucchini
5.72%
247
2.

Which toppings or dips do you prefer with latkes?

Insight
2.5X
More than average
cnsumers prefer latkes with applesauce than with smoked salmon.
59.03%
Applesauce
Applesauce
59.03%
1,484
Sour Cream
55.97%
1,407
Smoked Salmon
22.79%
573
Chives
11.65%
293
3.

What ingredients do you prioritize in your latkes?

Insight
6.8X
More than average
respondents associated latkes with vegan claims than with organic claims.
57.23%
Vegan
Vegan
57.23%
578
Gluten-free
35.54%
359
Locally Sourced
14.85%
150
Organic
8.32%
84
4.

How would you describe the ideal texture of a latke?

Insight
51%
More than average
consumers prefer latkes with a light and airy texture.
51.56%
Light And Airy
Light And Airy
51.56%
1,318
Crispy
42.37%
1,083
Soft Inside With A Crunchy Outside
14.32%
366
Thick And Hearty
7.39%
189
5.

Which flavor profiles do you prefer for your latkes?

Insight
5.2X
More than average
respondents prefer classic and savory latkes than spicy latkes.
55.89%
Classic & Savory
Classic & Savory
55.89%
2,160
Herby & Fresh
43.93%
1,698
Sweet & Savory
34%
1,314
Spicy
10.71%
414