Dining with Pride: What Consumers Crave

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Dining with Pride: What Consumers Crave

User responses 2,693
savory dishes
Category Savory Dishes, Desserts And Sweet Foods
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Celebration is the most relevant experience associated with Pride month in menus
  • Respondents are interested in trying dishes inspired by the LGBTQ community on menus
  • Mexican restaurants offer more LGBTQ-supportive dishes during Pride month over other type of restaurants
1.

What experiences do you find most appealing in menus during Pride month?

Insight
63%
More than average
of respondents associated celebration with menus during Pride month
43.16%
Celebration
Celebration
43.16%
1,114
Attractive
30.96%
799
Fun
24.72%
638
Indulgent
13.52%
349
Artisan
13.21%
341
Fresh
9.34%
241
2.

What iconic dishes are you interested in trying during Pride month?

Insight
3.6X
More than average
Seafood boil is paired with Pride month than with rainbow bagel
32.57%
Seafood Boil
Seafood Boil
32.57%
414
Beef Burger
21.32%
271
Quiche
19.35%
246
Gazpacho
11.09%
141
Rainbow bagel
8.97%
114
Glutinous rice
7.87%
100
3.

What types of Pride-themed menu items or drinks would you be most interested in trying?

Insight
47%
More than average
respondents are interested in trying dishes inspired by the LGBTQ community
47.75%%
Dishes Inspired By Lgbtq+ Cultures Or Cuisines
Dishes Inspired By Lgbtq+ Cultures Or Cuisines
47.75%
1,286
Rainbow-colored Desserts Or Beverages
41.96%
1,130
Inclusion-Themed Cocktails
35.8%
964
Menu Items With A Portion Donated To Lgbtq+ Causes
18.27%
492
Vegan Or Vegetarian Options Celebrating Diversity
2.97%
80
4.

What are the emerging ingredients associated with the LGBQT community and Pride month in menus?

Insight
1.9X
More than average
Jam is associated with the LGBQT community and Pride month in menus
27.29%
Jam
Jam
27.29%
378
Grape
20.07%
278
Pickle
18.56%
257
Peanut butter
16.61%
230
Mint
16.17%
224
Carrot
14.22%
197
5.

Which type of restaurants offer more LGBTQ-supportive dishes during Pride month?

Insight
2.6X
More than average
Mexican restaurants offer more LGBTQ-supportive dishes during Pride month than french restaurants.
29.68%%
Mexican restaurant
Mexican restaurant
29.68%
363
American restaurant
28.7%
351
Asian restaurant
24.37%
298
Latin American restaurant
18.81%
230
Italian restaurant
15.37%
188
French restaurant
11.37%
139