Consumer Preferences For Meat Ready Meals

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Consumer Preferences For Meat Ready Meals

User responses 3,460
meat and seafood
Category Meat And Seafood
Survey Type Product Innovation
Flag_Spain
Market ES
Audience All Audiences

Top Insight

  • Easy is the most relevant motivation associated with ready to eat meals
  • Respondents prefer to heat their ready to eat meals using their oven over other preparation methods
  • Parsley is the most popular emerging ingredient associated with ready to eat meals
1.

What experiences do you associate with ready to eat meals?

Insight
10.5X
More than average
easy is associated with ready to eat meals than gourmet
60.74%
Easy
Easy
60.74%
1,954
Fresh
34.94%
1,124
Quick
32.08%
1,032
Gourmet
5.78%
186
Artisan
3.45%
111
2.

Which of the following preparation methods do you prefer to use to heat your ready-to-eat meals?

Insight
3.9X
More than average
fried is paired with ready to eat meals than boiled
53.08%
Oven
Oven
53.08%
1,214
Fried
28.51%
652
Microwave
16.31%
373
Air Fryer
12.29%
281
Boiled
7.3%
167
3.

What are the most popular dishes for meat ready meals?

Insight
37.7%
More than average
respondents prefer curry as a meat ready meal than croquettes
37.7%
Curry
Curry
37.7%
308
Empanada
36.11%
295
Croquette
13.34%
109
Burritos
5.39%
44
Kebab
3.92%
32
Chicken Soup
2.82%
23
4.

Which cuisine are you interested in exploring through ready-to-eat meals?

Insight
49X
More than average
respondents prefer Spanish cuisine for their ready to eat foods
47.75%
Spanish
Asian
32.63%
1,129
Mexican
19.57%
677
French
15.72%
544
Italian
13.84%
479
Indian
4.48%
155
5.

Which taste profiles do you find most appealing for ready to eat meals?

Insight
7.1X
More than average
smoky is paired with ready to eat meals than savory
75.42%
Sweet
Sweet
75.42%
1,243
Spicy
19.54%
322
Savory
10.07%
166
Nutty
9.59%
158
6.

Which nutritional claims do you find more important in ready to eat meals?

Insight
79%
More than average
respondents consider protein the most important nutritional claim in ready to eat meals
79.71%
Protein
Protein
79.71%
923
Vitamins
14.77%
171
Fiber
12.69%
147
Minerals
8.98%
104
Antioxidants
7.17%
83
7.

Which of the following emerging ingredients would you like to see in a ready to eat meal?

Insight
2.1X
More than average
tuna is paired with ready to eat meals than veal
36.74%
Parsley
Parsley
36.74%
367
Tuna
28.03%
280
Parmesan
24.82%
248
Veal
12.91%
129
Tomatillo
12.01%
120