From historical data to faster concepts: How FlavorSum innovates 3× faster with Tastewise
- 181 customer presentations powered by Tastewise
- 3× faster concept development
- 50 blogs and 5 ebooks created: ~500 downloads
“It’s a forward-looking resource that allows food and beverage manufacturers to create relevant connections with their innovations.”
Lisa JacksonDirector of Marketing, FlavorSum
- Industry
- Flavors & ingredients
- Region
- North America
- Use case
- Concept development, customer storytelling, thought leadership
FlavorSum helps food and beverage brands develop new products and flavors, but supporting customers at scale requires both speed and credible insight.
Historically, the team relied on tools focused on past product launches or slow primary research studies. While useful, those approaches made it difficult to quickly identify emerging consumer behavior and turn it into concept ideas for customers.
Using Tastewise, FlavorSum shifted from retrospective research to real-time consumer demand signals. By analyzing recipes, menus, and food conversations, the team can now identify emerging flavor spaces and translate them into concept territories, product ideas, and customer-ready stories.
Challenges
FlavorSum needed to support a growing number of customer briefs while delivering sharper, trend-driven concepts.
Insights focused on past launches
Traditional tools such as Mintel and Innova showed historical product launches but offered limited visibility into emerging consumer behavior.
Primary research was slow and expensive
Testing ideas often required costly studies with large consumer samples.
Concept timelines slowed innovation
It could take around three weeks to develop concepts before flavor development could begin.
Demand for credible trend stories
Sales and marketing teams needed clear insight narratives for customer decks, blogs, and ebooks.
Tastewise’s Solution
Tastewise became FlavorSum’s forward-looking insight layer for both concept development and marketing storytelling.
Faster concept creation
Using Tastewise signals, the team can build territories, names, and concept descriptions for briefs in about five business days.
Clear trend narratives for customers
Tastewise reveals growing spaces such as nostalgia-driven flavors and provenance twists, helping teams explain why a concept matters now.
Shared insight foundation across teams
The same dataset powers customer presentations, marketing content, and innovation concepts, keeping sales and marketing aligned.
Reduced reliance on costly research
Instant access to millions of food signals across recipes, menus, and social conversations reduces the need for repeated primary research.
Results
To identify flavor opportunities and build customer-ready ideas, FlavorSum analyzes multiple streams of consumer demand signals through Tastewise.
Recipe signals
Recipe data reveals emerging flavor combinations and ingredients gaining traction in home cooking.
Menu signals
Restaurant menu activity highlights dishes and flavors that may soon influence packaged food innovation.
Consumer food conversations
Online food discussions surface motivations, flavor excitement, and cultural moments shaping demand.
By combining these signals, FlavorSum can quickly identify concept territories and translate them into product ideas that resonate with customers.
| Challenges | to | Solutions |
|---|---|---|
| Insights focused on past product launches | Identified emerging consumer behavior through real-time food signals | |
| Primary research was slow and expensive | Enabled instant validation of concepts using Tastewise data | |
| Concept timelines slowed innovation | Reduced concept development time to about five business days | |
| Sales teams needed stronger trend stories | Provided clear, data-backed narratives for customer presentations |
Want to see Tastewise in action for your brand?
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