TreeHouse
From pairing insight to 25% more opportunities: How TreeHouse used Tastewise to grow pickle sales
- 25% more sales opportunities
- 1 breakout pairing discovered
- 4+ teams using one platform
“The beauty of Tastewise is that different teams, from sales to analytics and e-commerce, can all use the same data to support their goals. We don’t really have other tools with that kind of broad use.”
Norman McKoyFood Away From Home Marketing
- Industry
- Private-label and branded foods
- Region
- North America
- Use case
- Innovation, foodservice selling stories, campaign strategy
TreeHouse needed a clearer reason for operators and customers to choose its pickles in a familiar category. Instead of relying on traditional research or internal assumptions, the team used Tastewise to understand how pickles were actually being used across menus and consumer conversations.
By analyzing real consumer demand signals across recipes, menus, and social food discussions, Tastewise revealed a clear usage behavior: fried fish sandwiches frequently appeared alongside pickles. What began as a data signal quickly became a simple selling story that multiple teams could activate.
With that evidence in hand, TreeHouse transformed a common pairing into a focused campaign platform that sales, marketing, and innovation teams could use in customer conversations.
Challenges
TreeHouse needed a stronger, evidence-backed story to create demand in a crowded category.
Research methods were slow
Traditional analysis often missed emerging menu behaviors and live consumer signals.
Innovation decisions felt uncertain
Teams lacked clear proof about which dishes or occasions to prioritize.
Sales narratives lacked differentiation
Marketing and sales teams needed stronger proof points to reposition pickles in operator conversations.
Teams needed a repeatable insight model
The organization wanted a consistent way to identify the next compelling product story.
Tastewise’s Solution
Tastewise became TreeHouse’s real-time lens into how consumers use pickles and how operators serve them.
Ingredient and pairing discovery
Using Tastewise Explore, the team analyzed menu data and social food conversations to understand which dishes most often appeared alongside pickles.
A clear insight for campaigns
Fried fish sandwiches emerged as one of the fastest-growing combinations with pickles, revealing a compelling pairing opportunity.
Turning insight into a selling story
The fish sandwich + pickle pairing became the anchor for new recipes, visuals, and sales materials, giving teams a simple, data-backed narrative.
A shared platform for multiple teams
Sales, analytics, e-commerce, and Food Away From Home teams all used Tastewise to access tailored insights from the same data foundation.
Results
Tastewise helped TreeHouse turn one pairing insight into a broader commercial platform.
25% more sales opportunities
The fish sandwich + pickle platform opened new angles for outreach and operator conversations.
More efficient innovation workflows
Teams moved directly from insight to concept development without lengthy manual research.
Campaigns grounded in real consumer behavior
The pairing insight powered a creative photoshoot, application guides for foodservice partners, and new recipes used across marketing materials.
Stronger differentiation in a crowded category
By grounding its strategy in Tastewise demand signals, TreeHouse positioned its pickles around real usage occasions rather than generic category messaging.
| Challenges | to | Solutions |
|---|---|---|
| Research methods missed emerging menu behavior. | Analyzed live signals across recipes, menus, and social conversations. | |
| Innovation teams lacked confidence in which occasions to prioritize. | Identified high-growth dish pairings involving pickles. | |
| Sales narratives needed stronger proof points. | Turned pairing insights into a clear selling story. | |
| Teams needed repeatable insight workflows. | Enabled multiple departments to use a shared platform for insights. |
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