From pairing insight to 25% more opportunities: How TreeHouse used Tastewise to grow pickle sales

TreeHouse needed a clearer reason for operators and customers to choose its pickles in a familiar category. Instead of relying on traditional research or internal assumptions, the team used Tastewise to understand how pickles were actually being used across menus and consumer conversations.

By analyzing real consumer demand signals across recipes, menus, and social food discussions, Tastewise revealed a clear usage behavior: fried fish sandwiches frequently appeared alongside pickles. What began as a data signal quickly became a simple selling story that multiple teams could activate.

With that evidence in hand, TreeHouse transformed a common pairing into a focused campaign platform that sales, marketing, and innovation teams could use in customer conversations.

TreeHouse needed a stronger, evidence-backed story to create demand in a crowded category.

• Research methods were slow
  Traditional analysis often missed emerging menu behaviors and live consumer signals.
• Innovation decisions felt uncertain
  Teams lacked clear proof about which dishes or occasions to prioritize.
• Sales narratives lacked differentiation
  Marketing and sales teams needed stronger proof points to reposition pickles in operator conversations.
• Teams needed a repeatable insight model
  The organization wanted a consistent way to identify the next compelling product story.

Tastewise became TreeHouse’s real-time lens into how consumers use pickles and how operators serve them.

• Ingredient and pairing discovery
  Using Tastewise Explore, the team analyzed menu data and social food conversations to understand which dishes most often appeared alongside pickles.
• A clear insight for campaigns
  Fried fish sandwiches emerged as one of the fastest-growing combinations with pickles, revealing a compelling pairing opportunity.
• Turning insight into a selling story
  The fish sandwich + pickle pairing became the anchor for new recipes, visuals, and sales materials, giving teams a simple, data-backed narrative.
• A shared platform for multiple teams
  Sales, analytics, e-commerce, and Food Away From Home teams all used Tastewise to access tailored insights from the same data foundation.

Tastewise helped TreeHouse turn one pairing insight into a broader commercial platform.

• 25% more sales opportunities
  The fish sandwich + pickle platform opened new angles for outreach and operator conversations.
• More efficient innovation workflows
  Teams moved directly from insight to concept development without lengthy manual research.
• Campaigns grounded in real consumer behavior
  The pairing insight powered a creative photoshoot, application guides for foodservice partners, and new recipes used across marketing materials.
• Stronger differentiation in a crowded category
  By grounding its strategy in Tastewise demand signals, TreeHouse positioned its pickles around real usage occasions rather than generic category messaging.