Campbell's
From research delays to real-time execution: How Campbell’s aligned 3 teams with Tastewise
- 3 teams on one platform
- Research, marketing, and foodservice
- 1 platform for trends and motivations
- Decisions backed by demand signals
- 0 waiting for research handoffs
- Teams move from insight to execution
“We’re not just waiting for information, we can execute that ourselves.”
Kaylee GillResearch Chef, Pepperidge Farm
- Industry
- CPG food
- Region
- USA
- Use case
- Cross-team alignment, trend discovery, idea validation
Campbell’s wanted to modernize how teams work across innovation, marketing, and foodservice. Instead of relying on slower research cycles and handoffs between departments, the company needed a faster way to turn consumer insight into action.
With Tastewise, teams across functions can analyze real consumer demand signals across recipes, menus, and social food conversations in one place. This shared view of consumer behavior allows teams to validate ideas quickly and move forward with greater confidence.
Instead of waiting for insights to be passed from one group to another, Campbell’s teams can now explore trends, validate ideas, and execute campaigns directly.
Challenges
Campbell’s needed faster alignment across multiple teams working on product innovation and marketing initiatives.
Workstreams were siloed
Insights, marketing, and foodservice teams often relied on separate tools and data sources.
Traditional research cycles were slow
Consumer insights sometimes lagged behind fast-moving food trends.
Established products needed fresh angles
Teams needed new ways to position familiar products in evolving food conversations.
Tastewise’s Solution
Tastewise became the shared insight layer connecting Campbell’s teams.
One platform for trend discovery
Teams can analyze real consumer demand signals across recipes, restaurant menus, and social conversations.
Trend and pairing discovery
Tastewise reveals which ingredients, dishes, and combinations are gaining traction.
Validation of consumer motivations
Insights into occasions, needs, and flavor drivers help teams understand why trends are growing.
A shared system for decision-making
By working from the same platform, teams can quickly align on insights and move ideas forward.
Results
Tastewise helped Campbell’s reduce friction between teams and accelerate execution.
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teams operating from one shared insight foundation
Research, marketing, and foodservice teams now work from the same consumer demand signals.
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platform replacing fragmented tools
Trend discovery, validation, and insight storytelling happen in a single place.
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waiting between insight and action
Teams can explore trends, validate ideas, and execute campaigns directly.
| Challenges | to | Solutions |
|---|---|---|
| Workstreams across teams were siloed. | Unified research, marketing, and foodservice teams on one insight platform. | |
| Consumer research cycles were slow. | Provided real-time demand signals across recipes, menus, and social. | |
| Teams lacked quick validation for ideas. | Enabled instant validation of trends, ingredients, and motivations. | |
| Established products needed new marketing angles. | Revealed emerging usage occasions and pairing opportunities. |
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