Acxion

How Acxion turned Salesforce into a smarter selling engine with Tastewise

Impact
Smarter selling inside Salesforce
Faster prep, more selling time
+246% growth signal uncovered
At a glance
“Having those tools directly in Salesforce makes it so much easier. If reps had to go to another platform, we would lose half of them right there.”
Sandra Hong Sandra HongSr. Analytics & Insights Lead | Axcion
Industry
Foodservice sales enablement
Region
Not specified
Use case
Salesforce integration, sales enablement, menu intelligence

Axcion didn’t need more data. They needed the right signals in the place their sales team already works. Instead of asking reps to change behavior, Tastewise fit into it, bringing menu and trend intelligence directly into Salesforce and turning everyday workflows into smarter selling moments.

The problem

Challenges

Axcion had strong operator data, but turning it into effective sales conversations required too much effort.

Low adoption of external tools.

Reps had to intentionally log into separate platforms, which reduced usage

Too many systems before every call

. Switching between tools slowed preparation and created inconsistency

Missing menu-level context

. Operator data lacked visibility into what was actually happening on menus

Friction in daily workflows

. Even valuable insights were ignored if they were not easy to access

The solution

Tastewise’s solution

Tastewise became a built-in intelligence layer inside Salesforce.

Embedded directly into Salesforce.

Local Sales Enablement and Menu Innovator live inside the CRM reps already use

Menu and trend intelligence on every account.

Reps see what’s happening on menus alongside their existing operator data

One view for faster decisions.

Key signals, trends, and talking points are available without switching tabs

Designed for real sales workflows.

Insights show up where decisions happen, making usage natural, not forced

How Axcion uses Tastewise inside Salesforce

To prepare for sales conversations, reps access multiple layers of insight in one place:

Operator data.

Account history and relationship context

Menu signals.

What the operator is serving and how menus are evolving

Trend signals.

Rising ingredients, flavors, and concepts in foodservice

Actionable talking points.

Clear direction on what to recommend and why it matters

Impact

Results

Tastewise helped Axcion turn insight into something reps actually use, every day, by removing friction and embedding it directly into their workflow.

2 tools fully integrated into Salesforce

Menu and trend intelligence now live inside core sales workflows, so reps access insights without leaving the CRM

Adoption barrier removed

By eliminating extra logins and separate platforms, insight became part of daily usage, not an extra step reps avoid

7 key data points in one view

Reps prepare faster with a clear, unified view of operator context, menu activity, and trends

+246% YoY trend uncovered

Teams can quickly identify and act on high-growth signals like “Intense Flavor,” bringing stronger, more relevant ideas into conversations

Challenges vs. solutions
Challenges to Solutions
Reps avoided external tools Embedded insights directly into Salesforce
Too many systems slowed prep Unified data into one view
No visibility into menu trends Added real-time menu and trend intelligence
Low adoption due to friction Removed extra steps and logins

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Consumer panels, market trackers, and agents working together to help food and beverage teams expand distribution, accelerate innovation, and drive demand.

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