From concept to product, faster than ever before
This is a deep dive into a fascinating new application to Veganuary. The concept goal is to create a new twist on traditional ways to enjoy vegan dishes, particularly a Lentil Shepherd’s Pie.
In the Plant Based Alternatives Category, we saw a 38.3% YoY rise in mentions of Lentil Shepherd’s Pie on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Performance, you can track ingredients popularity in a few clicks.
The top claims around Lentil Shepherd’s Pie:
+47.8% YoY
Weekday Occasion
+18% YoY
Umami
3X More YoY
Meat-Free Meal
Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers prefer to eat during Veganuary, we used Survey Agency to survey over 125,000 people.
We discovered:
92% of respondents prefer trying Veganuary due to a desire to eat healthier.
3.4X more consumers want comfort vegan food than gourmet vegan food
Consumers prefer retailers that offer more variety in plant-based products during Veganuary.
Exploring Veganism and Veganuary: Consumer Preferences and Insights
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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
“Indulge in the sweet and savory flavors of our Lentil Shepherd’s Pie, perfect for any day of the week.”
The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Lentil Shepherd’s Pie
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Lentil Shepherd’s Pie was our concept choice as it incorporated trending ingredients like Cauliflower, which boasts a positive YoY change of 53.2% in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Lentil Shepherd’s Pie, Blog Ideator generated Discover the Delicious and Nutritious Lentil Shepherd’s Pie
Schedule a demoEngaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Veganuary concept shine, our generator crafted this packaging and claim:
“Indulge in the sweet and savory flavors of our Lentil Shepherd’s Pie, perfect for any day of the week.”
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Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.
