Exploring Veganism and Veganuary: Consumer Preferences and Insights
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Exploring Veganism and Veganuary: Consumer Preferences and Insights
User responses
125,001
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer trying Veganuary due to a desire to eat healthier more than for other reasons.
- Vegan comfort foods are the most popular type of vegan dishes among respondents.
- Respondents associate vegan options with high costs more than with other obstacles when trying them.
1.
What inspired or would inspire you to try Veganuary?
Insight
92%
More than average
respondents prefer trying Veganuary due to a desire to eat healthier.
92.64%
A Desire To Eat Healthier
A Desire To Eat Healthier
92.64%
115,795
Environmental Sustainability
13%
16,249
Influence From Friends, Family, Or Social Media
3.62%
4,526
Curiosity About Plant-based Foods
3.51%
4,390
Concerns About Animal Welfare
0.46%
577
2.
Which type of vegan dishes are you most excited to try?
Insight
3.6X
More than average
consumers prefer vegan comfort foods than gourmet vegan dishes.
49.5%
Vegan Comfort Foods (E.g., Plant-based Mac And Cheese, Burgers)
Vegan Comfort Foods (E.g., Plant-based Mac And Cheese, Burgers)
49.5%
44,031
Vegan Desserts (E.g., Dairy-free Cheesecake, Chocolate Mousse)
47.98%
42,679
Quick And Easy Vegan Meals (E.g., Stir-fries, Grain Bowls)
19.54%
17,386
Gourmet Vegan Dishes (E.g., Fine Dining-inspired Creations)
13.66%
12,154
International Cuisines (E.g., Thai Curries, Mediterranean Mezze)
6.74%
5,996
3.
What challenges do you face when trying vegan options?
Insight
10.2X
More than average
respondents associated vegan options with high costs than with limited availability in stores or restaurants.
78.58%
High Cost Of Vegan Products
High Cost Of Vegan Products
78.58%
3,555
Lack Of Knowledge About Cooking Or Preparing Vegan Meals
8.73%
395
Limited Availability In Stores Or Restaurants
7.69%
348
Difficulty Finding Satisfying Alternatives For Favorite Non-vegan Foods
3.8%
172
Concerns About Nutritional Balance
3.18%
144
4.
How can retailers better support your vegan lifestyle or interest in Veganuary?
Insight
43%
More than average
consumers prefer retailers that offer more variety in plant-based products during Veganuary.
43.06%
Offer More Variety In Plant-based Products
Offer More Variety In Plant-based Products
43.06%
3,744
Host In-store Or Online Events Promoting Plant-based Living
39.62%
3,445
Introduce Affordable Vegan Options
26.79%
2,329
Provide Recipe Ideas Or Meal Kits For Vegan Dishes
4.82%
419
Clearly Label Vegan-friendly Items In-store And Online
0.72%
63
5.
If you could try one new vegan product, what would it be?
Insight
5.5X
More than average
respondents prefer meat substitutes than vegan snacks.
57.49%
Meat Substitutes (E.g., Vegan Chicken, Sausages, Steaks)
Meat Substitutes (E.g., Vegan Chicken, Sausages, Steaks)
57.49%
15,261
Plant-based Dairy Alternatives (E.g., Cheese, Yogurt, Milk)
51.69%
13,722
Vegan Snacks (E.g., Protein Bars, Chips, Cookies)
10.3%
2,735
Ready-to-eat Vegan Meals
1.68%
446