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This is a deep dive into a fascinating new application to Alcoholic Protein Drink consumption. The concept goal is to create a new twist on traditional ways to consume Protein this summer, particularly the Protein Orange Vodka Splash

Discover
1
Analyze
2
Research
3
Strategize
4
Engage
5
Conceptualize
6
Write / Craft
7
Target
8
Trend Spotlight
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In the Alcoholic beverages category, we saw a 10.7% YoY rise in mentions of summer cocktails on social media

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Scroll down for the next step

To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Opportunities
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The top claims around Summer Cocktails:

+30% YoY

Indulgence

+23.5% YoY

Protein

+21.9%  YoY

Creative

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.

Survey Agency
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To uncover what consumers love about Mushroom Wellington, we used Survey Agency to survey over 58,000 people.

We discovered:
42% of respondents prefer gin to vodka for spirits in summer cocktails.
2.3X more respondents associate margaritas with summer cocktails than martinis.

Respondents want to explore Mexican summer cocktails more than Italian summer cocktails.

Top summer cocktail flavors

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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Product Innovation
140

Beat the heat with summer cocktails that are as refreshing as they are vibrant

To capture the audience, TasteGPT generated the following one-liner: “A refreshing cocktail that packs a protein punch, perfect for fitness enthusiasts who love a good time.”

 

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The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
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Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Summer Cocktails.

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Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creation
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Protein-Packed Orange Vodka Splash was our first concept choice as it incorporated trending ingredients like protein powder and fresh oranges.

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Recipe Creator will generate recipes for you or your customers based on top industry trends.

Blog Ideator
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Next, to help build and discuss the growing interest in Protein-Packed Orange Cockatils, Blog Ideator generated The Rise Of Orange Vodka Cocktails: A Blend Of Taste And Health

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Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Pachaging Claims Generator
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To make your Orange Vodka Splash concept shine, our generator crafted this packaging and claim:

“A refreshing cocktail with a protein punch – the perfect blend of tangy oranges, vodka, and fitness goals.”

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Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise.

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