From concept to product, faster than ever before

This is a deep dive into a fascinating new application to Filipino cuisine consumption. The concept goal is to create a new twist on traditional ways to consume stew, particularly the Filipino Autumn Stew. 

Discover
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Analyze
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Research
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Strategize
4
Engage
5
Conceptualize
6
Write / Craft
7
Target
8
Trend Spotlight
73

In the Savory Dishes category, we saw a 33.9%YoY rise in mentions of Autumn Filipino Stew on social media

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To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Opportunities
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The top claims around Filipino Autumn Stew dishes:

+48.5% YoY

Hearty

+61.3% YoY

Smoky

+111%  YoY

Vegetarian

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.

Survey Agency
75

To uncover what consumers love about Filipino Autumn Stew, we used Survey Agency to survey over 69000 people.

We discovered:
54% of consumers are drawn to classic stew recipe because of its simplicity of preparation
3.3X more respondents prefer a blend of lemongrass and turmeric than fermented ingredients in a Cambodian stews.

Respondents prefer Filipino Autumn Stew with varied textures with vegetables and proteins

Hearty Autumn Stews: Global Comfort in a Bowl

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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Product Innovation
79

Filipino autumn stew is a hearty, soulful bowl blending warm spices with seasonal comfort.

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The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
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Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Filipino Autumn Stew.

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Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creation
78

Classic Filipino Mechado was our first concept choice as it incorporated trending ingredients like beef chunks and a rich tomato-based sauce.

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Recipe Creator will generate recipes for you or your customers based on top industry trends.

Blog Ideator
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Next, to help build and discuss the growing interest in Filipino Stew, Blog Ideator generated Discover the Delight of Filipino Autumn Stew

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Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Packaging Claims Generator
81 (1)
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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise

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