Hearty Autumn Stews: Global Comfort in a Bowl
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Hearty Autumn Stews: Global Comfort in a Bowl
                            User responses
                            69,725
                        
                                                                 
  
                            Survey Type
                            Market Research
                        
                                                            
                        Audience
                        All audiences
                    
                                    Top Insight
- Respondents associate mostly rice as a side dish for a Filipino style stew.
- Respondents are primarily attracted to a classic stew by the simplicity of preparation.
- Respondents appreciate slow-cooked stews as a family meal.
                                    1.
                                    
                                                                Which ingredients do you associate most with a Filipino "Adobo" style stew?
                                        Insight
                                        
                                            
                                                                                    
                                                                                                            8.4X
                                            More than average
                                        respondents associate pork than soy sauce with a Filipino style stew.
                                                                            52.18%
                                        Rice as a side dish
                                    Rice as a side dish
                                            52.18%
                                                2,829
                                            Pork
                                            51.46%
                                                2,790
                                            Chicken
                                            49.47%
                                                2,682
                                            Garlic
                                            23.53%
                                                1,276
                                            Vinegar
                                            8.43%
                                                457
                                            Soy sauce
                                            6.09%
                                                330
                                            Bay leaves
                                            2.84%
                                                154
                                            Sweet and salty flavor
                                            0.37%
                                                20
                                            
                                    2.
                                    
                                                                What draws you to a classic stew recipe?
                                        Insight
                                        
                                            
                                                                                    
                                                                                                            2.2X
                                            More than average
                                        respondents are attracted to a classic stew by warmth and comfort than by a filling meal.
                                                                            54.31%
                                        Simplicity of preparation
                                    Simplicity of preparation
                                            54.31%
                                                37,870
                                            Warmth and comfort
                                            38.45%
                                                26,809
                                            Ability to use leftovers
                                            19.66%
                                                13,708
                                            Hearty, filling meal
                                            17.82%
                                                12,426
                                            Versatility of ingredients
                                            4.8%
                                                3,347
                                            
                                    3.
                                    
                                                                When thinking about Cambodian stews like "Samlor Kako," what stands out to you most?
                                        Insight
                                        
                                            
                                                                                    
                                                                                                            3.3X
                                            More than average
                                        respondents prefer a blend of lemongrass and turmeric than fermented ingredients in a Cambodian stews.
                                                                            69.63%
                                        Varied textures with vegetables and proteins
                                    Varied textures with vegetables and proteins
                                            69.63%
                                                642
                                            Unique blend of lemongrass and turmeric
                                            16.49%
                                                152
                                            Use of fresh herbs like cilantro and basil
                                            8.57%
                                                79
                                            Influence of fish or fermented ingredients
                                            4.99%
                                                46
                                            Balance of savory and slightly sweet flavors
                                            0.33%
                                                3
                                            
                                    4.
                                    
                                                                What is your favorite element of cozy, slow-cooked stews?
                                        Insight
                                        
                                            
                                                                                    
                                                                                                            5%
                                            More than average
                                        Respondents prefer a rich flavor than tender meat / vegetables.
                                                                            49.15%
                                        Being a crowd-pleaser or family meal
                                    Being a crowd-pleaser or family meal
                                            49.15%
                                                33,108
                                            Rich, developed flavors over time
                                            27.8%
                                                18,730
                                            Aromas that fill the kitchen
                                            26.96%
                                                18,159
                                            Tender meat or vegetables
                                            26.39%
                                                17,775
                                            Thick, broth-based consistency
                                            11.82%
                                                7,962
                                            
                                    5.
                                    
                                                                How do you choose a stew to make during colder months?
                                        Insight
                                        
                                            
                                                                                    
                                                                                                            55%
                                            More than average
                                        respondents choose a stew based on time and ease of preparation in colder month.
                                                                            54.62%
                                        Based on time and ease of preparation
                                    Based on time and ease of preparation
                                            54.62%
                                                1,881
                                            Following classic or traditional recipes
                                            25.09%
                                                864
                                            Recommendations from family or friends
                                            14.95%
                                                515
                                            Based on what’s in season or locally available
                                            13.21%
                                                455
                                            Exploring new cultural or international recipes
                                            8.65%
                                                298
                                            