Saucy Sensation Survey

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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Saucy Sensation Survey: Spice Up Your Taste Buds!

User responses 55,071
sauces and dressings
Category Sauces And Dressings
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Herby is the go-to flavor profile in savory sauces for most respondents.
  • Coffee And Smoked Paprika is the most relevant unlikely flavor combination for sauce.
  • Most respondents would like to see a Charcuterie Board signature sauce.
1.

What's your go-to flavor profile for a savory sauce?

Insight
20%
More than average
respondents prefer a herby flavor profile than a tangy twist flavor profile in savory sauces.
57.13%
Herby (Fresh Herbs Or Aromatic Spices)
Herby (Fresh Herbs Or Aromatic Spices)
57.13%
20,324
Tangy Twist (Citrus, Vinegar, Or Fermented Goodness)
47.42%
16,870
Umami Bomb (Think Miso, Mushroom, Or Truffle)
35.56%
12,651
Sweet (Honey, Maple, Or Fruit-infused Heat)
26.47%
9,416
2.

If you could combine two unlikely ingredients for a sauce, which would you choose?

Insight
2.4X
More than average
respondents would like a coffee and smoked paprika combination for a sauce, than lavender and miso.
50.27%
Coffee And Smoked Paprika
Coffee And Smoked Paprika
50.27%
946
Lavender And Miso
20.72%
390
Mango And Black Garlic
18.7%
352
Dark Chocolate And Harissa
6.32%
119
Tahini And Pickle Juice
3.99%
75
3.

Which trendy food would you most like to see with a signature sauce?

Insight
71%
More than average
respondents would like to see a charcuterie board signature sauce.
71.31%
Charcuterie Board
Charcuterie Board
71.31%
11,744
Plant-based Burger
14.22%
2,342
Cauliflower "Wings"
9.83%
1,619
Nourish Bowl
8.11%
1,335
Fusion Tacos
1.92%
317
4.

What's your preferred texture for a savory sauce?

Insight
66%
More than average
respondents prefer a crunchy texture in savory sauces than a silky smooth texture.
61.04%
Crunchy (With Mix-ins Like Seeds Or Nuts)
Crunchy (With Mix-ins Like Seeds Or Nuts)
61.04%
4,859
Silky Smooth
36.57%
2,911
Chunky And Rustic
10.48%
834
Foamy/aerated
6.78%
540
Gel-like
2.54%
202
5.

Which global cuisine would you love to see inspiring more mainstream sauce options?

Insight
13%
More than average
respondents are interested in filipino cuisine for sauce than in scandinavian cuisine.
37.76%
Filipino (E.g., Banana Ketchup Or Calamansi-based Sauces)
Filipino (E.g., Banana Ketchup Or Calamansi-based Sauces)
37.76%
20,793
Scandinavian (E.g., Lingonberry Or Dill-based Sauces)
33.34%
18,362
Peruvian (E.g., Huancaína Or Ocopa Sauce)
18.53%
10,202
West African (E.g., Suya Or Mafe Sauce)
11.4%
6,278
Persian (E.g., Fesenjan Or Borani)
9.73%
5,359