Oyster Consumer Preferences
Oyster Consumer Preferences
User responses
125,794
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer to consume oysters at dinner rather than at other meals.
- The small size is the most popular choice for oysters among respondents.
- Respondents prefer eating oysters at restaurants.
1.
When do you typically consume oysters?
Insight
62%
More than average
respondents prefer to consume oysters at dinner
62.59%
Dinner
Dinner
62.59%
32,081
Lunch
29.6%
15,171
Snack
16.18%
8,292
Brunch
13.78%
7,065
Breakfast
9.5%
4,870
2.
Where do you typically consume oysters?
Insight
2X
More than average
consumers prefer to eat oysters at restaurants more than at an oyster bar.
60.49%
Restaurant
Restaurant
60.49%
Oyster Bar
29.9%
Home
29.16%
3.
What is your preferred oyster size?
Insight
3.9X
More than average
respondents associated oysters with a small size than with a medium size.
70.85%
Small
Small
70.85%
8,083
Large
26.92%
3,071
Medium
17.93%
2,046
4.
What is your preferred oyster flavor profile?
Insight
79%
More than average
consumers prefer oysters with a sweet flavor profile.
79.88%
Sweet
Sweet
79.88%
19,827
Briny
27.85%
6,912
Salty
27.85%
6,912
Creamy
16.2%
4,020
5.
What do you typically enjoy with your oysters?
Insight
5.4X
More than average
respondents paired oysters with lemon than with cocktail sauce.
70.07%
Lemon
Lemon
70.07%
9,792
Mignonette
33.81%
4,725
Cocktail Sauce
12.75%
1,781
Tabasco
6.54%
914
6.
How much are you willing to pay for a dozen oysters?
Insight
80%
More than average
prefer to pay under $20 for a dozen oysters.
80.28%
Under $20
Under $20
80.28%
100,992
$20-$30
2.95%
18,971
$30-$40
2.95%
3,706
Over $40
1.69%
2,125
7.
What factors influence your decision to purchase oysters?
Insight
4.2X
More than average
respondents chose oysters for freshness more than for their price.
80.83%
Freshness
Freshness
80.83%
30,481
Price
19.01%
7,167
Variety
12.42%
4,685
Sustainability
6.67%
2,516