How can you understand what makes up the peaks and valleys of a trend's lifecycle, then leverage that knowledge to support your innovation pipeline? 


Lifecycle of a Trend Report

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Understanding the Lifecycle of a Trend with AI

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How can you understand what makes up the peaks and valleys of a trend's lifecycle, then leverage that knowledge to support your innovation pipeline? 

Marketers, product innovators, sales teams: take note! Our latest report dives into three types of food and beverage trends, and explores what makes them "tick" - from origin to maturation. 
 
Questions explored: 
- What signals point to a trend's future success? 
- How can I monitor audience interaction throughout the lifecycle of a trend ? 
- How do foodservice and home cooking trends influence one another? 

Report: Lifecycle of Trend

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The Tastewise 2021 Trend Report explores the top 10 US food and beverage trends for 2021, backed by real-time data. Use this report to elevate your product development and marketing strategies in the new year.

Some of the questions this report explores: 
- What can we expect from sustainable food & bev in 2021? 
- What role will "food for mood" play on consumers' plates? 
- Will kits be able to translate into the new year? 



The Tastewise 2021 Trend Report

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How can you understand what’s happening in foodservice space at the start of 2021, then leverage that to support your partners - and your business? 
Our latest eBook offers 5 actionable steps you can take right now to better meet your partners’ needs during this time of dynamic change. 
Questions explored: 
- How can I position myself as relevant to foodservice partners right now?
- How can I understand what’s going on in the delivery space when everything is changing so quickly? 
- How can I expand my business in an increasingly digital industry?

Foodservice Partnerships eBook

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5 Ways To Support Your Foodservice Partners With Data - Right Now

With colder temperatures, things are about to get a lot more homey. As outdoor eating spaces begin to close, delivery and home cooking, now the standards for much of the food and beverage industry, will be more relevant than ever.

Enter our analysis of gluten-free trends, a fascinating case study for the techniques, strategies, and data sources that will be crucial this season. 

Some of the questions we answer in our latest report: 

- Why do today's consumers turn towards gluten-free food and beverage?
- What white spaces exist in foodservice surrounding gluten-free trends?
- How can companies leverage gluten-free motivations for their product marketing?





Trend Spotlight: Gluten Free

In a rapidly changing landscape, how can CPGs, foodservice, manufacturers and others understand the choices consumers are making at home? 

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Download the 2021 Flavor Innovation Guide to learn how you can use data to build an exciting and successful flavor library. All data was collected through the Tastewise Insights, the Food Intelligence Platform used by some of the world's largest brands and flavor companies. 

Questions this guide can help you answer:
- What's the best condiment for vegans right now?
- What flavors are most closely aligned with immunity?
- What are the emerging trends of Fall 2020 to keep tabs on, and how can they help inform your process?
- What flavor will moms love the most in 2021?

The 2021 Flavor Innovation Guide

Any and all flavor ideas that are presented internally and to customers require data to support them before facing clients. But with millions of people posting about food and interacting with online recipes every day, how do you keep up -- let alone harness all this data to your advantage?  


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A bite-sized preview of the latest trends: 

- Personal health outweighs planetary health for the majority of plant-based eaters
- Trending functional needs are intimately personal - the pandemic pushes consumers to seek healthcare from food 
- Plant-based dairy shines in restaurants, but consumers are craving meat

How can food and beverage industry players tap into these emerging trends -in July, 2020 and beyond? Download the full report for more. 


What is going on in the plant-based food & beverage space? 

Animal rights and sustainability are decreasing as drivers for eating plant-based. Our Plant-Based Food Trends Report details not only what plant-based categories are trending, but *why*.

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Plant-Based Trends 2020

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Last September, we took a look at the nascent era of functional foods. Now, nearly a year later, the world has changed.

What has changed in the functional food & beverage space? 

A bite-sized look at some of our findings: 
- Today, recipes addressing functional needs are used 1.5x more than those that don't  
- The fastest rising functional needs are medicinal, with Eastern spices offering popular value 

How can food and beverage industry players tap into these emerging trends -in July, 2020 and beyond? Download the report for the full look at these insights and more.  

2020 looks a whole lot different.

50% of all dining occasions center on the functionality of food - up from 33% last year. Our Functional Foods: Revisited report takes a look at what else has changed in the functional food space, and how CPGs, restaurants, and more can plug in. 


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Functional Foods: Revisited

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- Create laser sharp marketing plans based on geography: Brighton shows more vegan interest than London, and geographic opportunities abound. 

- Activate your R&D innovation with insights into trending niche ingredients. L-theanine is skyrocketing in popularity as a replacement for CBD's stress relieving qualities; sweet and spicy Gochujang is poised to take over the hot sauce market.

Download the full report for an in-depth look at these trends and so much more. 

 

What ingredients, dishes, and motivations are driving the UK's food & beverage scene in 2020? 

Consumers in Brighton are 2x more interested in vegan food and beverage than Londoners, while Welsh interest eclipses that of the English by 13%. Our UK Trends Report 2020 investigates the biggest food trends in the UK, and the motivations behind them.

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UK Food Trends 2020

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Although consumer interest in sweetners is only increasing every year, restaurants and recipes are not paying the category enough attention. 

- there is a 16% gap between supply and demand in recipes using sweeteners
- only ~6% of restaurants highlight natural sweeteners on their menus, despite significant demand
- monk fruit shows promise as America's most trending sugar alternative 

How can manufacturers and restaurants tap into emerging sweetener trends -in May, 2020 and beyond? Download the report for the full look at the sweetest trends in today's market. 

Refined sugar is on trial. 

There is a 16% gap between supply and demand in recipes using sweeteners, leaving the 142M Americans that crave sugar alternatives in the lurch. Our sweetener trends report details the actionable ways food service and CPG players can tap into this $21.5B sweet spot.
 

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American Sweet Tooth: Sweetener Trends

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The most important meal of the day is up **+13% YoY** in popularity among consumers nationwide. Restaurants, however, aren’t joining the breakfast buzz; breakfast menu listings are down **-5%** in the last year.

What motivations are driving people to their favorite breakfast dishes? And how can food and beverage industry players tap into emerging breakfast trends -in June, 2020 and beyond? 

Download the full report, created in collaboration with the Dairy Alliance, for more.



What's on America's breakfast table?

Interest in meal-kits for breakfast is up +291% among American consumers. Consumer interest in breakfast is increasing, and restaurants and recipes would do well to pay the category attention - our latest trend report gives actionable insights into *how*. 

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Rise and Shine: Breakfast Trends

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People want delivery-friendly alternatives to date nights, happy hours, and eating out in quarantine. Food & beverage kits are the answer - and in a beverage industry that's frozen, that opportunity is worth a lot. 

How can CPGs and food service tap into the emerging cocktail kit trend, in May, 2020 and beyond? Download the full report for an in-depth look at today's cocktail kit trend - and where it is heading tomorrow. 

A $74B opportunity lies within today's rapidly growing cocktail kit trend.

Everyone's a mixologist in quarantine, and consumers are looking for the next great ingredient for their at-home cocktail. With interest in delivery exploding (+1,1485% in the last few months!), how can food service and CPG players tap into a lucrative opportunity for cocktail kits?

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Ice, Shake, Netflix, Chill: Cocktail Kit Trends

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Instances of caregivers cooking with kids is up **+38%** in the last few weeks of March/April alone. 

Download our report to learn what you need to know about the millions of parents cooking at home during COVID-19. 

Use this report to:

- Better understand a time sensitive white space

- Support your consumers

- Refine your targeted marketing



Home Cooking in the time of COVID-19

Interest in comfort foods for kids is up +76% among caregivers at home. Our latest report, Responding to the Rise in Home Cooking, offers actionable insights into how food industry players can meet a growing - and urgent - need for kitchen-friendly foods that meet both kids' and parents' needs.

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Responding to the Rise in Home Cooking

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A sneak peak at our latest report's findings:  

- Consumers eat sustainably for their health, before environmental considerations
- Though vegan is the top diet for sustainability-minded consumers, meat still reigns for some audiences
- Sustainable seafood dominates today's restaurant kitchens - and home kitchens

How do sustainability trends like these impact your category? Enter your email and you'll get the report directly in your inbox, featuring the above insights and a whole lot more. 

Ready to create sustainable food and beverage products in 2020, backed by real-time data? 

In 39% of all sustainably-sourced dining occasions, consumers focus on the health benefits of their food. Our Sustainability Trends 2020 Report details the sustainability trends - and the motivations behind them - to expect in 2020. 

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Food & Beverage Sustainability Trends 2020

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A bite-sized look at the top trends influencing F&B at the end of 2019:

- The dominating diet of fall/winter, 2019: Veganism

- The fasting rising diet of fall/winter, 2019: Carnivore Diet

- The fastest falling diet of fall/winter, 2019: Clean Eating

Download the report for the full insights. 

What foods & beverages are addressing today's most pressing needs?

37% of consumers are looking for functional benefits from their food and drinks. Our Functional Food Report not only identifies which ingredients are trending within this growing landscape, but *why*. 
 

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NEW!

Lifecycle of a Trend Report

Understanding the Lifecycle of a Trend with AI

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The Tastewise 2021 Trend Report

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5 Ways To Support Your Foodservice Partners With Data - Right Now

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Trend Spotlight: Gluten Free

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The 2021 Flavor Innovation Guide

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Plant-Based Trends 2020

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Functional Foods: Revisited

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UK Food Trends 2020

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American Sweet Tooth: Sweetener Trends

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Rise and Shine: Breakfast Trends

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Ice, Shake, Netflix, Chill: Cocktail Kit Trends

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Responding to the Rise in Home Cooking

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Food & Beverage Sustainability Trends 2020

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Putting Food to Work in the Age of Wellness

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