The New Era of Revenue Management Marketing: A Guide for F&B Brands

For food and beverage brands, revenue management marketing isn’t just about setting prices. It’s about balancing profitability with consumer expectations, optimizing promotions, and making data-backed decisions. With rising costs and shifting shopper behavior, brands must rethink how they approach CPG pricing, trade spend, and the digital shelf strategy.

According to LendingTree, 88% of consumers have changed their grocery shopping habits due to inflation That means F&B brands must be more strategic than ever in their CPG brand management efforts. The question is: How can brands protect margins while maintaining consumer trust?

What is revenue management marketing for F&B brands?

In the F&B space, revenue management marketing is about optimizing every dollar spent and earned—without losing market share. It means knowing when to raise prices, when to run promotions, and how to use food market research to align with consumer demand.

Unlike other industries, F&B brands face unique challenges:

• Price sensitivity—shoppers will switch brands if the price jumps too high.
• Retailer power—grocery chains demand better margins and promotional support.
• Competition—private labels and challenger brands are gaining ground.

The key to success? A mix of CPG pricing optimization, effective CPG shopper marketing, and a strong digital shelf strategy to ensure products stand out both in-store and online.

The balancing act: pricing vs. profitability

Raising prices can backfire if not handled correctly. Shoppers are price-conscious, but production costs continue to rise. So, what’s the best approach?

Challenge	Solution for F&B Brands
Rising ingredient costs	Dynamic CPG pricing models that adjust based on demand
Private label competition	Strong CPG brand management that highlights unique value
Shrinking trade budgets	Smarter CPG shopper marketing focused on ROI, not volume

A strategic revenue management marketing approach helps brands avoid blanket price increases that push shoppers to competitors. Instead, brands can test small price changes, adjust pack sizes, and refine promotional timing based on real-time food market research.

Want to see how AI-powered insights can transform your F&B strategy? Schedule a demo today to learn more.

How F&B brands can use digital shelf strategy

Today’s shoppers don’t just buy in stores. They compare prices online, read reviews, and expect accurate product information across every retailer’s website. A weak digital shelf strategy can lead to lost sales—even if your in-store pricing is competitive.

F&B brands should:

• Ensure consistent pricing and promotions across online and offline channels.
• Use SEO-optimized product descriptions to win in search results.
• Monitor retailer data to track stock availability and adjust strategies in real time.

An effective digital shelf strategy ensures your products are discoverable, competitively priced, and positioned to win in both brick-and-mortar and e-commerce channels.

Smarter promotions with food market research

Running promotions without a clear strategy can erode margins fast. Instead of discounting across the board, brands should use food market research to understand what drives real sales.

• Test and learn: A/B test different promo structures (BOGO, percentage off, bonus packs) to see what works.
• Regional insights: Not all shoppers react the same way. Data-driven CPG shopper marketing can tailor promotions by location.
• Competitor benchmarking: Keep an eye on what similar brands are doing to ensure your offers stay competitive.

What’s next for revenue management marketing in F&B?

The future of revenue management marketing will be driven by AI, automation, and real-time data. Brands that embrace predictive analytics, dynamic pricing, and AI-driven CPG brand management will have a clear advantage.