The Essential Guide to CPG Revenue Management and Revenue Activation
How food & beverage brands can maximize profitability and lead their market
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In this eBook:
- The Urgency Behind Revenue Management – Why it’s now the cornerstone of F&B profitability
- From Strategy to Action – The difference between revenue management and revenue activation
- Data-Backed Trends & Tools – AI, dynamic pricing, and what top brands are doing
- Marketing That Pays Off – How to align campaigns with real-time revenue goals
The linchpin of profitability
- 71% of U.S. trade promotions fail to break even (Nielsen)
- CPG brands with strong RGM programs gain 4–7% in annualized margin (McKinsey)
- AI-powered revenue strategies deliver up to 13% more in gross profits (Bain & Company)
- Dynamic pricing based on seasonality and real-time demand
- Bundles built from behavior-driven insights
- Geo-targeted campaigns triggered by localized events
- Campaigns launched when your audience wants, not just when you’re ready
From analytics to execution
Marketing meets money
- Align promotions with inventory & demand—not just your calendar
- Tap into social listening to time campaigns with trending consumer behavior
- Bundle and promote based on actual buying patterns, not assumptions
- Cut waste by syncing campaigns with accurate forecasts