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Discover the Latest Food Trends with Tastewise’s Consumption Moments

March 2, 20232 min
Lauren Daniels photo
Lauren Daniels Tastewise
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How can you get closer to what your consumers really care about? Tastewise’s consumer insights tool, Consumption Moments, now offers users an updated and improved experience. This tool provides users with a comprehensive view of all moments of consumption on social media, recipes, and menus.

Discover the Latest Food Trends with Tastewise’s Consumption Moments

Tastewise’s consumer insights tool, Consumption Moments, now offers users an updated and improved experience. This tool provides users with a comprehensive view of all moments of consumption on social media, recipes, and menus. Using filters to customize information, users can identify possible opportunities and gaps in the market based on a product’s placement, popularity, and penetration. Consumption Moments lets Tastewise users filter results based on their filters to achieve personalized results based on ingredients and flavors.

Filter and Sort by Popularity and Relevance

Consumption Moments is an invaluable tool for food and beverage innovators and marketers looking to get closer to their consumers as well as other professionals in the food and beverage industry, allowing them to filter and sort through a vast array of data to find the information they need quickly and easily.

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With Consumption Moments, users can filter content by category, narrowing down the search to only the most relevant information. For example, a new product developer looking for inspiration for their next product line revision can filter content to only show new and innovative dishes, while a marketer looking to promote a specific type of beverage could filter content to only show articles and videos related to that beverage category. Using the Consumption Moments tool, you’re now able to filter recipe data by dish’s main ingredient, name, country, or source.

Professionals in the food and beverage industry can sort the most popular and influential trends and ideas. For instance, a food manufacturer looking to develop a new product could sort content by popularity to see which ingredients and flavors are currently in demand, while a user could sort content by relevance to find the most talked-about dishes in their local area.

Consumption Moments helps users make informed decisions that drive growth and innovation.

Click and Link Between Tabs

Click and link enables users to link individual posts to detailed statistics about how and where consumers are interacting with food and beverages. When users click on a link within Consumption Moments, a side panel opens up, showing them anything related to the actual dish or ingredient they are interested in. This click-and-link feature streamlines the search process, making it easy for users to quickly find the information they need without navigating through multiple pages or search terms. By linking related content in this way, Consumption Moments helps users better understand the food and beverage landscape, including emerging trends, flavor profiles, and consumer purchase patterns.

Endless Amount of Social Posts

Unlike other tools that only show a top-five list of social posts, Consumption Moments allows you to deep dive into endless amounts of social posts. This means that you’ll always have access to the latest food trends and inspiration, no matter what your interests are — an evolving kaleidoscope of social media posts that reflect consumer perception and behavior.

Filter and Sort in the Kitchen

Consumption Moments has a range of filters, including popularity, relevance, and growth, that enable users to refine their search. The popularity filter helps identify the most talked-about recipes, ingredients, and dishes by sorting content by the number of views or engagements. The relevance filter prioritizes the most relevant content to the user’s search, providing helpful information. The growth filter also allows users to identify emerging trends and up-and-coming ingredients, which can attract new customers, build brand loyalty, and drive brand interaction.

Sort by Price Range

On the menu, Consumption Moments allows users to sort by popularity and relevance and filter by dish name or price range. This makes it easy for users to find the food they want at a price they can afford. Whether you’re looking for a high-end restaurant or a budget-friendly option, Consumption Moments has you covered.

Get Closer to Your Consumers

Consumption Moments offers innovative features and an intuitive design that makes getting closer to your consumers easier than ever.

Want to try Consumption Moments for yourself? Request a demo.

What can food intelligence do for you?