5 CPG Growth Strategies That Can Boost Your Business

cpg growth
February 23, 20244 min
Lauren Daniels photo
Lauren Daniels Tastewise

CPG growth is a continuous process that requires companies to be adaptable, innovative, and strategic. However, driving sustainable CPG growth has become more challenging with increasing competition and changing consumer demands.

In this blog post, we will explain what CPG growth is and discuss sustainable strategies that companies can implement to drive growth.

What is CPG Growth?

CPG growth refers to the continuous growth in CPG sales and revenue of consumer packaged goods companies.

These goods include household products, personal care items, food and beverages, and more. CPG growth is a crucial measure of success for these companies as it reflects their ability to meet consumer demands and stay competitive in the market.

Is the CPG Industry Growing?

Yes, the CPG industry is experiencing steady growth globally. According to a report by McKinsey & Company, the global CPG market is estimated to reach $14 trillion by 2025.

This growth can be attributed to factors such as population growth, rising disposable income, and increasing urbanization.

However, with this growth comes challenges for companies in the industry. They must continuously adapt and innovate to stay relevant and meet changing consumer demands.

CPG Growth Strategies

Here are five sustainable strategies that can help drive CPG growth for companies:

1. Understanding the CPG Industry

The CPG industry, particularly within food and beverage, plays a vital role in modern commerce, offering everyday essentials and delightful treats that shape consumer experiences and drive economic growth

Despite market shifts evolving consumer behavior, and CPG marketing challenges CPG brands have demonstrated resilience and adaptability, solidifying their position as global economic pillars.

2. Consumer-centric Innovation

In the food and beverage, sustained growth hinges on understanding and exceeding consumer expectations.

This requires addressing CPG marketing challenges like customer needs and preferences to create products that resonate with your target audience. 

Foster a culture of creativity and strategic thinking to cultivate a dynamic innovation ecosystem that consistently elevates and distinguishes your offerings.

3. Digital Transformation

The modern era demands digital transformation for CPG companies. Leverage innovative technologies like machine learning and artificial intelligence to enhance various aspects of your operations, from supply chain management to marketing and customer interaction. 

Data-driven insights empower informed decision-making, improving efficiency, flexibility, and competitiveness, ultimately addressing CPG marketing challenges.

4. Agile Market Entry

Dynamic, nimble competitors are disrupting established practices in the CPG food and beverage segment. 

Adapt and thrive by fostering a mindset of innovation and flexibility. Learn from these agile players who capitalize on new opportunities and market shifts with speed and creativity.

5. Embracing Sustainability

With growing environmental awareness, sustainability is a significant factor in consumer buying decisions and a crucial aspect of CPG marketing.

Align your strategies with eco-friendly practices, waste reduction, and ethically sourced ingredients to build brand reputation, strengthen consumer trust, and drive long-term growth and profitability.

Personalization: The Flavor of the Future for CPG Marketing

Gone are the days of one-size-fits-all. Today’s discerning consumers crave personalized experiences tailored to their unique tastes and preferences. 

Fortunately, data and technology hold the key to unlocking this growth potential for CPG companies:

Personalization’s power

Imagine creating customized product lines based on dietary needs, flavor preferences, or lifestyle choices, addressing CPG marketing challenges related to diverse consumer demands.

Think keto-friendly ice cream, curated protein bar subscription boxes, or personalized vitamin-infused waters.

Convenience reimagined

Subscription boxes become treasure troves of discovery, brimming with hand-picked selections based on past purchases and preferences, offering a personalized CPG marketing experience.

Imagine receiving a monthly coffee box featuring single-origin beans perfectly matched to your taste profile.

Laser-focused marketing

Data empowers crafting micro-targeted marketing campaigns. Picture social media ads showcasing delicious protein bars targeted at fitness enthusiasts, or email recommendations suggesting a new tea flavor based on your previous purchases.

Data-driven Deliciousness

McKinsey & Company showcases how a coffee brand used data to recommend personalized blends based on individual taste profiles.

This is just one example of the limitless possibilities. Imagine analyzing purchase history, social media preferences, and genomic data to create truly bespoke food and beverage experiences.

Embracing Personalization Unlocks Multiple Benefits for CPG Companies

Enhanced customer loyalty

Cultivating relationships through personalized CPG marketing leads to stronger brand loyalty and repeat purchases.

Boosted profitability

Premium experiences, premium prices Personalized offerings often command premium prices, driving higher margins and profitability.

Data-driven innovation

Knowing your audience through personalized CPG marketing paves the way for innovation that truly resonates.

Empowering Growth With Tastewise: Your Partner in Success

For sustainable growth, CPG companies can leverage the insights provided by Tastewise, a leading B2B AI food and beverage platform

Tastewise offers essential data-driven insights on consumer trends, preferences, and behaviors, empowering CPG companies to make informed decisions and create products that connect with their target audience.

Explore new possibilities for growth, innovation, and capitalizing on emerging trends in the food and beverage space with Tastewise.

Dynamic forces like consumer desires, technological advancements, and sustainability movements shape the CPG food and beverage industry. 

Embracing these strategies empowers CPG companies to navigate this evolving landscape and achieve sustainable growth for long-term success.


1. How can small CPG brands compete with industry giants?

Smaller CPG brands can focus on specific sustainability efforts that align with their values and prioritize transparency to connect with eco-conscious consumers.

2. How can CPG companies customize offerings while maintaining affordability?

CPG companies can utilize data-driven insights to understand their target audience and develop personalized products that align with their needs and preferences.

By utilizing technology and automation, they can also streamline processes and reduce costs while still maintaining quality and affordability.


Innovative technology and strategic thinking are essential for CPG companies to thrive in the ever-changing food and beverage industry.

By leveraging AI solutions like Tastewise, businesses can stay ahead of emerging trends, meet evolving consumer demands, and achieve sustainable growth.

With a focus on sustainability and personalized offerings, even smaller brands can compete with established giants.

So why wait? Contact Tastewise today and take your first bite of success in the CPG market.

Let us help you navigate the complexities of the industry and revolutionize your marketing efforts with AI-powered insights. Together, we can create a brighter and more delicious future for all. Keep innovating, keep evolving, and always stay ahead of the curve with Tastewise.

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