The latest news, views and insights in food trends
Product Marketing, Tastewise
Bonne nouvelle! In addition to Australian, Canadian, Indian, US and UK data - French data is now available for Tastewise Starter users!
Beginning today, you can login to your account at Tastewise.io and start exploring French data.
Don’t have an account? Here’s how to set one up (it’s fast and easy) >
The switch to plant-based - vegetarian Hachis Parmentier:
Hachis Parmentier is a French dish traditionally made with meat and potatoes. According to the Tastewise Index, Hachis Parmentier is seeing a massive increase of 400% in social discussions since August 21’.
Consumers are also inclined to cook Hachis Parmentier at home; as the world of food and beverage becomes more sustainable and environmentally friendly, the top rising diet claim for home-cooked Hachis Parmentier is actually vegetarian with a 38% YoY growth in interest and 20% for vegan diets.
For example, this recipe for a vegetarian Hachis Parmentier has seen 26K saves and is the second most saved recipe.
Going back to basics - a veggie ham and cheese:
Over the past couple of years, the Croque Monsieur (a traditional fried or grilled cheese and ham sandwich) has risen by 313% in social discussions; interest is predicted to rise by a further 11% across social, menus, and home cooking during the next year.
The fastest trending Croque Monsieur recipe is a vegetarian version of the traditional grilled ham and cheese sandwich - made with mushrooms. Just like the vegetarian Carbonnade, we are seeing a rise in vegetarian alternatives to traditional cuisine.
It’s cocktail o'clock somewhere - the fastest rising cocktails:
Mojitos have grown by 180% in social discussion over the past year, which positions them as the top rising beverage in the French market. Joining mojitos are piña Coladas which grew by 53% YoY, and Aperol spritz cocktails which have seen a 40% growth in social discussions over the last year.
Get inspired by the most popular mojito recipe in France with over 90K saves - which is a whopping 900% more than its runner up!
Now it’s your turn to start exploring French data… happy trend reporting!
The Tastewise team