Guide to Consumer Needs on GLP-1
How brands can capture the booming satiety-driven market
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In this eBook:
- The New Demand: Why high-protein, fiber-rich, and sugar-free foods are surging
- Carbs Are Back: The surprising comeback of bagels (+216% YoY) & tortillas (+212% YoY)
- Major Brand Moves: How Conagra, Nestlé & Supergut are innovating for GLP-1 consumer
- Consumer Priorities: Why “gut health” is now outranking “low-carb” in food choices
- Actionable Strategies: How to reformulate, reposition, and own the GLP-1 space
The Consumer Shift is Here
- High-protein, fiber-rich, and sugar-free foods are in high demand
- Carbs are making a comeback, with bagels up 216% YoY and tortillas up 212% YoY
- Traditional snacking is evolving toward functional, portion-controlled options
- Gut health is now a higher consumer priority than low-carb diets
- GLP-1 users are seeking satiety-driven snacks and meals with high fiber and protein
- Sugar-free and clean-label product demand has increased by 45.8% YoY
New Growth Areas for Food & Beverage
How Brands Can Stay Ahead
- Reformulate products to emphasize satiety, incorporating protein, fiber, and prebiotic ingredients
- Reposition messaging to highlight balance, gut health, and sustained energy rather than outdated diet claims
- Own the recipe space by providing portion-controlled meal ideas that integrate GLP-1-friendly products