Top 15 Beverage Trends in 2025 trend overview

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Top 15 Beverage Trends in 2025 trend

Trend overview

  • Social conversations about Top 15 Beverage Trends in 2025 have by year-over-year
  • of U.S. restaurants offer Top 15 Beverage Trends in 2025 dishes on their menus
  • The top consumer need driving Top 15 Beverage Trends in 2025 consumption today is
  • Top 15 Beverage Trends in 2025 is the most dominant dietary adaptation

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Top 15 Beverage Trends in 2025 Trend performance

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15 Beverage Trends in 2025

Beverage trends in 2025 highlight shifts in coffee, cocktails, and tea, alongside plant-based dairy alternatives, functional waters, and lighter wine and beer choices.

These changes reflect how people drink, celebrate, and prioritize wellness. With insights from Tastewise, here’s a look at the leading beverages shaping culture and consumption this year.

Cold-Brew Tea

Cold-brewed teas are surging as consumers embrace smoother textures and delicate flavors like jasmine and hibiscus. A cornerstone of tea trends, they connect hydration and indulgence in ways that influence global food trends.

Enhanced Sparkling Waters

Functional sparkling waters enriched with electrolytes or botanicals are reshaping water trends. They blur the lines between alcohol trends and wellness, creating sophisticated alternatives for social settings.

Nitro Coffee

Nitro coffee remains one of the strongest coffee trends in 2025. Its creamy texture without dairy appeals to health-conscious audiences while also influencing dairy trends with alt-milk variations.

Non-Dairy Milks

Oat, almond, and pea milks remain leaders in dairy trends, dominating café menus and reshaping both coffee trends and cocktail trends. Their rise underscores how plant-based innovations are driving global food trends.

Fermented Tea Cocktails

Kombucha cocktails are redefining cocktail trends. With fermentation-driven tang and gut-health benefits, they occupy a unique space at the crossroads of alcohol trends and tea trends.

CBD Drinks

CBD-infused beverages are gaining traction in urban markets, delivering calm without intoxication. Positioned between alcohol trends and functional food trends, they’re shaping consumer expectations for relaxation.

Shrubs (Vinegar-Based Beverages)

Tart, fruity shrubs are thriving in mixology. As part of evolving cocktail trends, they showcase how flavor innovation is transforming water trends into more adventurous categories.

Golden Milk Lattes

Turmeric-based golden milks fuse wellness and indulgence. Popular across tea trends and dairy trends, they’ve moved from cafés into mainstream distribution.

Matcha Beverages

Matcha’s antioxidant-rich profile makes it a star in both coffee trends and tea trends. Its versatility, spanning lattes, sodas, and even cocktail trends, shows its staying power.

Botanical Tonics

Floral infusions like elderflower and lavender are elevating cocktail trends. These tonics represent the premiumization of alcohol trends while attracting sober-curious drinkers.

Non-Alcoholic Spirits

Zero-proof spirits are now a core part of alcohol trends. Mimicking the complexity of traditional spirits, they’ve become essential to modern cocktail trends.

Broth-Based Beverages

Bone broth and sippable soups are carving out space in dairy trends and wellness-driven food trends. Their umami richness offers comfort and functionality.

Spiced & Smoked Cocktails

Smoked and spice-driven drinks are pushing cocktail trends into more sensory-rich experiences. They’re emblematic of how alcohol trends are diversifying beyond sweetness.

Yerba Mate & Herbal Energy Drinks

Yerba mate and herbal caffeine options are bridging tea trends and coffee trends. Their natural energy aligns with clean-label food trends.

Hybrid Fruit & Veg Juices

Juices blending fruits and vegetables are disrupting water trends while replacing less functional options. Their rise cements them as a key part of wellness-centered food trends.

Flavor Profiles for 2025

Salty profiles (salted honey), sweet floral syrups, and savory umami flavors are appearing across coffee trends, cocktail trends, and tea trends. These bold flavors show how food trends now blend indulgence with function.

Sales & Consumption Insights

While social mentions of beverages dipped -0.18%, 66.03% of U.S. restaurants feature beverage items.

Tastewise data shows coffee (24%), beer (17%), and tea (11%) as leaders in conversation, with dirty soda and matcha lattes rising fast.

The balance between tradition (wine trends, beer trends) and innovation (dairy trends, cocktail trends) defines today’s food trends.

2026 Forecast

Expect alcohol trends to lean further into low-ABV and zero-proof options, while coffee trends and tea trends continue to experiment with botanicals and alt-milks. Beer trends and wine trends are forecasted to diversify into premium, niche categories, while water trends push toward bioactive hydration.

Final Thoughts

From nitro brews to non-alcoholic cocktails, beverages are at the forefront of global food trends. With insights from Tastewise, brands can anticipate shifts across coffee trends, cocktail trends, tea trends, and dairy trends, while staying competitive in evolving wine trends, beer trends, and alcohol trends.

FAQs

01.What is the most trending drink right now?

 

Nitro-coffee maintains strong momentum with its silky texture and bold caffeine profile.

02.What are the beverage trends for Gen Z?

Gen Z favors sparkling functional waters, plant-based lattes, CBD-infused mocktails, and inventive alcohol-free options.

03.What is the #1 beverage being consumed by Americans today?

Coffee, with all its forms, particularly espresso-based, is the top beverage in the U.S.

04.What is the most popular beverage in the UK?

Traditional tea remains the most popular drink in the UK.

05.What is the most popular beverage in Canada?

Café-style coffee reigns as the leading choice among Canadian consumers.

06.What are the beverage trends in Australia?

Australia sees growth in kombucha cocktails, functional teas, and zero-proof spirit offerings.

07.What is the #1 soda in the world?

Coca-Cola continues to hold its place as the most purchased soda globally.

08.What is the most popular cocktail in the world?

The Margarita frequently tops global cocktail popularity charts.

09.What is the most popular juice?

Orange juice is the most widely consumed juice around the world.

10.What is the most profitable beverage in the world?

Specialty coffee leads in profit margins on a global scale.

11.What is the most ordered drink at a bar?

Classic cocktails like Margaritas and Mojitos dominate bar orders.

12.What is the popular drink for new drinkers?

Light, fruity non-alcoholic cocktails and spritzes are popular among novice alcohol consumers.

13.What is the next big thing in beverages?

Customizable functional tonics, designed for energy, relaxation, or gut support, are poised to break through soon.

Frequently Asked Questions

  1. 1

    What are the biggest food trends right now?

    Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.

  2. 2

    Why should brands care about food trends?

    Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.

  3. 2 (1)

    How often do food trends change?

    Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.

  4. 2 (2)

    How can I use food trends to grow my business?

    Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.

  5. 2 (3)

    How does Tastewise’s trend data compare to traditional trend reports?

    Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.

  6. 2 (4)

    Can I track niche or regional food trends?

    Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.

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