Beer trend overview

Beer Trends In 2025: The Universal Beverage of Choice

Beer, with its vast variety of styles and flavors, has long been a go-to beverage for social occasions and casual enjoyment.

From craft brews to mass-market lagers, beer appeals to a broad audience looking for refreshment and flavor.

5 Beer Trends to Keep an Eye on in 2025

• Non-Alcoholic & Low-Alcohol Beers Health-conscious trends are boosting the popularity of flavorful non- and low-alcohol brews.
• Rise of Mexican Imports Brands like Modelo and Corona are dominating the U.S. beer market, driven by cultural trends.
• Sustainability Efforts Breweries are embracing eco-friendly practices like renewable energy, biodegradable packaging, and water-saving production.
• Craft Beer Innovation Unique ingredients, hybrid drinks, and local influences are reshaping craft beer.
• Premium & Diverse Flavors Consumers are seeking high-quality, globally inspired beers and are willing to pay for unique tastes.

Beer sales statistics by brand

1. Modelo Especial: In 2024, Modelo Especial led the U.S. beer market with off-premise sales over $4.1 billion. It became America’s top-selling beer in 2023, overtaking Bud Light.
2. Michelob Ultra: Now the second top beer in the U.S., Michelob Ultra has surpassed Bud Light.
3. Bud Light: Once the best-seller, Bud Light now ranks third, with 2024 sales over $3.4 billion
4. Mexican Imports: Brands like Modelo, Corona, and Pacifico now dominate, making up 81% of imported beer volume in the U.S. in 2023.

2025 beer trends in the UK

Alcohol-Free Beers: Brands like Heineken 0.0 and BrewDog’s Nanny State are leading the alcohol-free movement in the UK. BrewDog has been a pioneer in offering a variety of non-alcoholic craft beers.

Fruit-Flavored Beers: Beers like Camden Town Brewery’s Strawberry Hells Lager and BrewDog’s Elvis Juice (grapefruit-infused IPA) highlight UK brands experimenting with fruit flavors.

Sustainability: Adnams and BrewDog stand out for their sustainability efforts. BrewDog is carbon-negative, while Adnams focuses on eco-friendly brewing and packaging.

Local Brews: Smaller breweries like Thornbridge and Beavertown emphasize local ingredients and community brewing, often offering limited-edition beers inspired by regional flavors.

Innovative Flavors: Beavertown offers creative beers like Gamma Ray (tropical pale ale) and Neck Oil (session IPA). Tiny Rebel Brewery pushes boundaries with bold flavors, including confectionery-inspired beers like Marshmallow Porter.

Real Lager Revival: Camden Town Brewery is leading the charge for quality lagers with its flagship Camden Hells Lager.

Crafting New Experiences

Tastewise data shows that while classic beers maintain their popularity, consumers are increasingly interested in craft beers with bold, unique flavors.

Brands that explore experimental brewing methods, local ingredients, or seasonal variations can tap into this ongoing trend and cater to the demand for innovative beer experiences.

FAQ

What are the main ingredients in beer?

Beer is typically made from water, barley, hops, and yeast, with each ingredient contributing to its flavor and texture.

How is beer brewed?

Beer is brewed through a process of fermenting malted grains, primarily barley, with yeast, which converts the sugars into alcohol.

What are the different types of beer?

Beer comes in various styles, including lagers, ales, stouts, and IPAs, each offering distinct flavors and brewing methods.