Summer Drink Trends 2025: How TikTok Turns Beverages Into Viral Sensations
The beverage world is moving faster than ever, and TikTok is leading the charge. Drinks that didn’t exist a few months ago are suddenly showing up in recipes, restaurant menus, and national campaigns. This summer, viral TikTok drinks are shaping summer drink trends across categories, from wellness mocktails to wine twists and tropical coolers.
Using Tastewise consumer insights, we explore the five biggest drink trends of the month, what’s fueling them, and what comes next for beverage innovation.
Cloud Coffee
Blending espresso with coconut water started as a TikTok experiment but quickly became a global favourite thanks to its tropical aesthetic and functional energy boost. According to Tastewise consumer insights, Cloud Coffee has seen +30.9% YoY growth, with 22,085 posts and 6,048 restaurants already featuring variations on their menus.
With social media trends pushing coffee experimentation to new heights, Cloud Coffee is set to influence beverage innovation with seasonal LTOs and ready-to-drink energy solutions. Explore more summer trends in the Tastewise Beverage Innovation Hub.
White Peach Sangria
White Peach Sangria has re-emerged across Instagram Reels and Pinterest feeds, celebrated for its vibrant visuals and shareable pitcher format. Tastewise data highlights +6.7% YoY growth, with 1,253 posts and 277 restaurants including it on their summer menus.
This is a perfect example of how viral TikTok drinks evolve into restaurant-ready offerings. While growth peaks seasonally, its popularity shows how social media trends shape beverage choices, influencing summer specials and party menus.
Spicy Sauvy B
This Sauvignon Blanc and frozen jalapeño slice pairing has exploded on TikTok, giving classic wine a bold, spicy makeover. Tastewise data shows +30.7% YoY growth, with 1,486 posts, but just 23 restaurants currently featuring it, signalling untapped potential for beverage innovation.
Brands experimenting with cross-category flavour innovation can capitalise on the aesthetic appeal of this trend. With growing demand, Spicy Sauvy B reflects how social media trends directly translate into real-world menu opportunities.
Cortisol Cocktail
The Cortisol Cocktail is riding the wellness wave, promoted by creators claiming it supports stress management with blends of vitamin C, electrolytes, and mineral-rich juices. Tastewise consumer insights reveal +48.4% YoY growth, with 1,365 social posts and strong traction in functional beverage discussions.
Functional beverage startups are responding quickly, developing adaptogenic mocktails and ready-to-drink solutions inspired by this buzz. This showcases how beverage innovation increasingly merges wellness positioning with social media-driven storytelling. For more wellness-focused insights, check out Tastewise’s functional drink reports.
Coconut Lime Cooler
The Coconut Lime Cooler dominates TikTok’s mocktail community, celebrated for its bright, refreshing aesthetic and DIY-friendly recipes. Tastewise data highlights +70% YoY growth, 344 posts, and 105 restaurants already adopting it into seasonal offerings.
With consumer preferences shifting toward non-alcoholic options, this trend illustrates how viral TikTok drinks are reshaping menu strategies. Its rapid rise makes it a front-runner for beverage innovation, especially in functional hydration and summer mocktail categories.
What’s Next for Summer Drink Trends
TikTok accelerates beverage lifecycles, what’s hot this month may vanish by the next. Based on Tastewise predictive analytics:
- Functional wellness beverages will lead the next wave of summer drink trends.
- Unexpected mashups, like coffee-fruit blends and spicy wines, will dominate experimentation.
- Aesthetic-first mocktails such as the Coconut Lime Cooler will continue driving beverage innovation across seasonal menus.
To stay ahead, brands must leverage real-time consumer insights. With Tastewise, CPGs, restaurants, and beverage innovators can predict emerging summer drink trends before they peak, turning social media trends into actionable strategies.
FAQs about viral drink trends
In 2025, the top summer drink trends include Cloud Coffee, White Peach Sangria, Spicy Sauvy B, Cortisol Cocktails, and Coconut Lime Coolers. These viral TikTok drinks are driving innovation across menus, recipes, and retail products, reshaping consumer preferences for both alcoholic and non-alcoholic beverages.
Social media trends, especially on TikTok and Instagram, play a key role in accelerating beverage popularity. A single viral video can spark thousands of posts, leading to menu adoption and retail innovation. Brands use consumer insights to predict which drinks will become the next big hit.
Beverage innovation allows brands to capitalize on viral TikTok drinks by creating limited-time offerings, launching new SKUs, and tapping into consumer demand faster. Insights into ingredients, consumption moments, and restaurant adoption help brands make data-driven decisions when shaping their summer product strategies.
Brands rely on real-time consumer insights to spot early patterns in social media trends and recipe mentions. Tools like Tastewise provide data on ingredient performance, menu adoption, and social buzz, helping companies anticipate emerging summer drink trends before they peak.