Whipped Coffee Trend in 2025: What’s Brewing?
Tastewise data for 2025 reveals that whipped coffee continues to evolve, aligning closely with major instant coffee, black coffee, and iced coffee trends. The rise of performance-enhancing beverages, functional nutrition, and indulgent hybrids is creating new spaces for whipped coffee innovation.
Here are the top 10 variations dominating the market today, along with the Tastewise data behind their rise:
Whipped Coffee Trend in 2025: What’s Brewing?
\Tastewise data reveals that whipped coffee is thriving as part of broader trending food and coffee trends, shaped by evolving consumer demands for indulgence, wellness, and innovation. These ten variations are setting the pace:
1. Classic Dalgona
Classic Dalgona continues to hold nostalgic appeal, with a 14.3% increase in home recipe creations. Consumers gravitate toward its simplicity and the emotional comfort it offers, often pairing it with whole or oat milk as part of their morning or mid-afternoon ritual.
2. Matcha Whipped
Matcha Whipped is thriving, with a 31.8% year-over-year increase in social media mentions. Popular among Gen Z and wellness enthusiasts, this variation pairs earthy matcha with agave or coconut sugar, tapping into clean-label and antioxidant-rich preferences.
3. Chocolate Whipped Mocha
Chocolate Whipped Mocha sees a notable 22% spike during colder months. Its indulgent blend of dark chocolate and espresso is especially favored on platforms like Instagram, where its dessert-like appearance garners high engagement.
4. Protein Whipped Coffee
Protein Whipped Coffee is rising fast among health-conscious consumers, with “high protein coffee” mentions increasing by 29.6% in recipes. This version combines instant coffee with whey or plant-based protein to offer a balanced energy boost that supports fitness goals.
5. Vegan Dalgona
Vegan Dalgona stands out for its ethical and dietary flexibility. Searches for aquafaba as a vegan whipping alternative are up 47.1%, making this trend a favorite on Pinterest and in food blogs that focus on sustainability and plant-based living.
6. Iced Coconut Whipped Coffee
Iced Coconut Whipped Coffee is a summer favorite, showing a 38% growth in engagement between May and August. Popular in coastal U.S. markets and Southeast Asia, it combines espresso with coconut cream and is often served cold with a tropical flair.
7. Espresso Whip
Espresso Whip has gained traction in foodservice, with menu appearances increasing by 19.2% over the past year. Less sweet and more robust, it appeals to purists and is often consumed as a post-lunch energizer.
8. Pumpkin Spice Whipped Coffee
Pumpkin Spice Whipped Coffee dominates the fall, with a 51% surge in engagement from September to November. It combines pumpkin puree and cinnamon with oat milk, aligning with seasonal cravings and generating buzz across social channels.
9. Collagen Coffee Whip
Collagen Coffee Whip merges wellness and indulgence, with collagen-enhanced beverage mentions rising 36.5%. Often served iced, this variant supports “beauty from within” narratives and is frequently linked with brands like Vital Proteins.
10. Whipped Chai Latte
Whipped Chai Latte is an emerging fusion drink, with a 18% increase in chai-based search interest. Combining black tea, cardamom, and ginger, this version appeals to consumers seeking globally inspired flavor while still enjoying a familiar coffee-like ritual.
Each of these trends aligns with broader shifts in beverage consumption, driven by demand for trending food formats that are both personal and performative. Whether it’s about meeting protein goals, embracing plant-based lifestyles, or satisfying seasonal cravings, whipped coffee has become a reflection of deeper consumer stories.
Final Thoughts
Whipped coffee’s revival isn’t just about froth—it’s about flavor innovation, format flexibility, and cultural resonance. For food and beverage brands, it’s an opportunity to reimagine the role of coffee in product lines, menus, and at-home consumption.
And with platforms like Tastewise enabling agile exploration of these shifts, identifying micro-trends before they hit saturation is no longer guesswork. It’s execution-ready insight at the speed of innovation.
FAQs
When was whipped coffee a trend?
Whipped coffee became globally popular in early 2020, especially during the COVID-19 lockdowns. The “Dalgona coffee” craze was largely fueled by TikTok challenges.
Is whipped coffee (Dalgona) still popular in 2025?
Yes, and in fact, it’s thriving. While no longer a novelty, it has evolved into a flexible format that spans menus, recipes, and social content, particularly as part of the iced coffee and espresso trends.
What are some creative variations of whipped coffee?
Beyond the classics, 2025 brings matcha, protein, collagen, mushroom-infused, and chai latte whips. Flavor pairings with coconut, cardamom, and dark chocolate are also on the rise.
Can whipped coffee be made with non-dairy milk or sweeteners?
Definitely. Plant-based milks (oat, almond, soy) and alternative sweeteners (stevia, coconut sugar, maple syrup) are increasingly being used to fit dietary preferences.