From concept to product, faster than ever before

With our end-to-end consumer data platform, we have created a seamless process to maximize your market impact while minimizing time to market.

This is a deep dive into a fascinating new application to Iced coffee consumption. The concept goal is to create a new twist on traditional ways to consume fruit drinks, particularly the Cold Fruity Coffee

Discover
1
Analyze
2
Research
3
Strategize
4
Engage
5
Conceptualize
6
Write / Craft
7
Target
8
Trend Spotlight
TR

In the Non-alcoholic beverages category, we saw a 20% YoY rise in mentions of Cold Fruit Coffee on social media

Schedule a demo
Scroll down for the next step

To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Opportunities
DO

The top claims around Cold Fruity Coffee dishes:

+102.3% YoY

Cozy

+65.1% YoY

Alcohol Free

+56.5%  YoY

Whipped

Schedule a demo

Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.

Survey Agency
LT

To uncover what consumers love about Cold Fruity Coffee, we used Survey Agency to survey over 23,000 people.

We discovered:
77% of consumers prefer to consume cold and fruity coffee drinks in the morning.
3.5X more respondents paired cold and fruity coffee drinks with berry flavors more than those with apple flavors.

The survey revealed that consumers prefer berries more than other fruits

Cold Fruity Coffee Survey

Schedule a demo

Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Product Innovation
ZB

Awaken your senses with the bold, fruity twist of berry cold coffee.

To capture the audience, TasteGPT generated the following one-liner: “This innovative beverage caters to the adventurous palate of Gen Z, who are always eager to try new and exciting flavors.

Schedule a demo

The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
DM

Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Cold Coffee.

Schedule a demo

Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creation
142

Iced Berry Bliss Coffee was our first concept choice as it incorporated trending ingredients like Blueberries, which boasts a positive YoY change of 1.8% in social media discussion.

Schedule a demo

Recipe Creator will generate recipes for you or your customers based on top industry trends.

Blog Ideator
BL

Next, to help build and discuss the growing interest in iced coffee, Blog Ideator generated Iced Berry Coffee: A Refreshing Blend of Taste and Health

Schedule a demo

Engaging blog content is one of the best ways to bring traffic to your product before its launch. Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Packaging Claims Generator
143

To make your Iced Coffee concept shine, our generator crafted this packaging and claim:

“A sweet, creamy, and juicy berry delight in a cup of refreshing coffee.”

Schedule a demo

Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.

Frame 1597879113

In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise.