From concept to product, faster than ever before
With our end-to-end consumer data platform, we have created a seamless process to maximize your market impact while minimizing time to market.
Discover
1
Analyze
2
Research
3
Validate
4
Engage
5
Conceptualize
6
Strategize
7
Write / Craft
8
Target
9
Trend Spotlight
20.01%
rise in Cold Fruity Coffee
Chosen category: Non-alcoholic beverages
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To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
Demand Opportunities
Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Demand Opportunities in the Content Agency.
Survey Agency
Cold Fruity Coffee Survey
revealed that consumers prefer berries more than other fruits
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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
New Product Development
Top Ingredients:
Roast Coffee, Berries, Milk
Top Dishes:
Coffee Espresso Martini, Mixed Berry Coffee, Cold Coffee Brew
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Once you have the insights you need, use them to fine-tune existing projects or kickstart new ones in just a few clicks with New Product Development.
Consumption Moments
For some consumer inspired ideas, let’s take a look at how our market is engaging with Cold Coffee in the real world.
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Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Concept Discovery
Iced Berry Bliss Coffee
was our first concept choice.
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Now you have your product idea, you must look at how to sell it.
Concept Discovery will give you options for products and recipes for you or your customers based on top industry trends.
Positioning Crafter
”This innovative beverage caters to the adventurous palate of Gen Z, who are always eager to try new and exciting flavors.”
– TasteGPT one liner
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How do we ensure your product hits the right audience in the right way? Positioning Crafter. This is where you position your products to maximize engagement with the right consumers.
Blog Ideator
Iced Berry Coffee: A Refreshing Blend of Taste and Health
An AI-generated blog for a delicious coffee experience.
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Engaging blog content is one of the best ways to bring traffic to your product before its launch. Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
Read it here
Blog Ideator
“A sweet, creamy, and juicy berry delight in a cup of refreshing coffee.”
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Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise.