From concept to product, faster than ever before
This is a deep dive into a fascinating new application to seafood consumption. The concept goal is to create a new twist on traditional ways to consume seafood, particularly shellfish.
In the Seafood category, we saw a 5.6%YoY rise in mentions Oyster Shot on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Oyster dishes:
+101.4% YoY
Indulgent
+29.7% YoY
Celebration
+40.9% YoY
Authentic
Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about oysters, we used Survey Agency to survey over 125,000 people.
We discovered:
62.6% of respondents consumed Oysters at dinner
2X more respondents prefer to eat Oysters at restaurants
Consumers preferred small portions of Oysters.
Oyster consumer preferences
Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
Foodies proved the ideal audience for Spicy Oyster Shooters, drawn to their unique flavor experience.
To capture the foodie audience, TasteGPT generated the following one-liner: “Experience the unique blend of oysters and hot pepper in our Spicy Oyster Shooters, perfect for those who love a kick of spice with their seafood.”
Schedule a demoThe Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Oysters.
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Spicy Oyster Shooters With Chili Oil was our first concept choice as it incorporated trending ingredients like chili oil, which boasts a positive YoY change of 21.5 in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Spicy Oyster Shots, Blog Ideator generated Oyster Shots: The Ultimate Health Booster
Schedule a demoEngaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make Spicy Oyster Shots shine, our generator crafted this packaging and claim:
“Experience the unique blend of oysters and hot pepper in our Spicy Oyster Shooters, perfect for those who love a kick of spice with their seafood.”
Schedule a demoNow with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise