From concept to product, faster than ever before

This is a deep dive into a fascinating new application to seafood consumption. The concept goal is to create a new twist on traditional ways to consume seafood, particularly shellfish

Discover
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Analyze
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Research
3
Strategize
4
Engage
5
Conceptualize
6
Write / Craft
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Target
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Trend Spotlight
55

In the Seafood category, we saw a 5.6%YoY rise in mentions Oyster Shot on social media

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To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Opportunities
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The top claims around Oyster dishes:

+101.4% YoY
Indulgent

+29.7% YoY
Celebration

+40.9%  YoY
Authentic

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.

Survey Agency
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To uncover what consumers love about oysters, we used Survey Agency to survey over 125,000 people.

We discovered:
62.6% of respondents consumed Oysters at dinner
2X more respondents prefer to eat Oysters at restaurants

Consumers preferred small portions of Oysters.
Oyster consumer preferences

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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Product Innovation
137

Foodies proved the ideal audience for Spicy Oyster Shooters, drawn to their unique flavor experience.

 

To capture the foodie audience, TasteGPT generated the following one-liner: “Experience the unique blend of oysters and hot pepper in our Spicy Oyster Shooters, perfect for those who love a kick of spice with their seafood.”

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The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
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Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Oysters.

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Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creator
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Spicy Oyster Shooters With Chili Oil was our first concept choice as it incorporated trending ingredients like chili oil, which boasts a positive YoY change of 21.5 in social media discussion.

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Recipe Creator will generate recipes for you or your customers based on top industry trends.

Blog Ideator
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Next, to help build and discuss the growing interest in Spicy Oyster Shots, Blog Ideator generated Oyster Shots: The Ultimate Health Booster

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Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Packaging Claims Generator
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To make Spicy Oyster Shots shine, our generator crafted this packaging and claim:

 

“Experience the unique blend of oysters and hot pepper in our Spicy Oyster Shooters, perfect for those who love a kick of spice with their seafood.”

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Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise