Your Go-to Instant Noodle Survey
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Your Go-to Instant Noodle Survey
User responses
4,539
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Spicy is the most appealing flavor for Instant Noodles
- Consumers pay more attention to convenience over other qualities when it comes to instant noodles
- Lunch is the mealtime most commonly associated with instant noodles
1.
Which flavor profiles do you find most appealing for instant noodles?
Insight
82%
More than average
find a spicy flavor profile the most appealing in noodles
82.75%
Spicy
Umami
5.94%
93
Spicy
82.75%
1,295
Sweet & Sour
6.39%
100
Rich
9.71%
152
Savory
10.8%
169
Tangy
5.24%
82
2.
Which of the following ingredients would you like to see in protein-rich instant noodles?
Insight
3.9X
More than average
chicken is relevant for protein-rich instant noodles than tofu
43.64%
Chicken
Chicken
43.64%
1,981
Textured Vegetable Protein
19.65%
892
Beef
15.58%
707
Tofu
11.99%
544
Bone broth
2.03%
92
Squid
1.32%
60
3.
What type of instant noodles would you like to see as a new offering?
Insight
3.1X
More than average
respondents prefer Cellophane noodles than Dan Dan noodles
44.5%
Cellophane Noodles
Yakisoba
25.5%
51
Dan Dan Noodles
14%
28
Cellophane Noodles
44.5%
89
Birria
9%
18
4.
What qualities would you associate with an instant noodle product?
Insight
59%
More than average
respondents associated convenience with instant noodles
59.84%
Convenient
Convenient
59.84%
1,405
Comforting
24.11%
566
Indulgent
14.48%
340
Traditional
6.69%
157
Affordable
16.4%
385
5.
At what meal/time of day do you usually consume instant noodles?
Insight
2.7X
More than average
dinner is paired with instant noodles than breakfast
58.78%
Lunch
Lunch
58.78%
1,750
Dinner
50.79%
1,512
Late Night
3.8%
113
Breakfast
18.21%
542