What is the Consumer Sentiment Around Macadamia nuts?

Group 34291
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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

What is the consumer sentiment around macadamia nuts?

User responses 13,359
nuts and seeds
Category Nuts And Seeds
Survey Type Product Innovation
USA
Market USA
Audience All Audiences

Top Insight

  • Protein is the top nutritional claim for Macadamia Nuts
  • The majority of respondents use Macadamia Nuts for sweet preparations
  • Cookies is the sweet preparation where Macadamia Nuts are most used
  • Salad is the savory preparation where Macadamia Nuts are most used
1.

What are the top functional health claims for macadamia nuts?

Insight
2X
More than average
respondents use Macadamia nuts for weight management than for Anti inflammatory
35.04%
Fitness
Fitness
35.04%
909
Weight Management
28.41%
737
Energy
27.95%
725
Anti-inflammatory
13.84%
359
Wellness
13.76%
357
2.

What are the top nutritional claims for macadamia nuts?

Insight
67%
More than average
respondents mention the Protein benefits of Macadamia nuts
67.07%
Protein
Protein
67.07%
2,169
Carbohydrate
40.79%
1,319
Fiber
18.49%
598
Healthy Fat
18.12%
586
Antioxidants
16.05%
519
Vitamins
14.87%
481
3.

What kind of flavored dishes do you use macadamia nuts with?

Insight
8X
More than average
respondents use Macadamia nuts on Sweet dishes than on Tropical dishes
76.23%
Sweet
Sweet
76.23%
8,506
Salty
15.87%
1,771
Smoky
11.05%
1,233
Tropical
9.17%
1,023
Sour
8.56%
955
Spicy
7.9%
882
4.

What texture do you want your macadamia nuts to be?

Insight
88%
More than average
respondents prefer creamy texture for Macadamia nut products than Crumbly
31.64%
Creamy
Creamy
31.64%
1,661
Soft
26.27%
1,379
Crispy
22.25%
1,168
Smooth
20.4%
1,071
Crunchy
16.84%
884
Crumbly
16.78%
881
5.

What sweet dishes do you mostly use macadamia nuts with?

Insight
2.6X
More than average
tespondents consume Macadamia nuts on Cookies than on Ice Cream
60.65%
Cookies
Cookies
60.65%
8,102
Ice Cream
23.11%
3,087
Cheesecake
9.73%
1,300
Brownies
9.69%
1,295
Cupcakes
3.44%
459
6.

What savory dishes do you mostly use macadamia nuts with?

Insight
58%
More than average
respondents use Macadamia nuts on Salads than on Pastas
40.15%
Salad
Salad
40.15%
2,458
Rice
37.86%
2,318
Pasta
25.25%
1,546
Sandwich
18.11%
1,109
Soup
15.78%
966
7.

What sandwiches and breads are mostly used macadamia nuts?

Insight
2.4X
More than average
respondents consume Macadamia nuts with Toast than with Sourdough bread
62.53%
Toast
Toast
62.53%
1,160
Sourdough Bread
25.23%
468
French Toast
23.56%
437
Buns
20.49%
380
Brioche
15.26%
283
8.

What are the top categories including macadamia nuts?

Insight
75%
More than average
respondents consume Cakes with Macadamia than Oil from Macadamia
41.14%
Cakes
Cakes
41.14%
5,412
Spreads
40.06%
5,269
Milk Alternatives
26.34%
3,465
Ice Cream
23.47%
3,087
Oil
23.45%
3,085