What Consumers Look for in Their Next Cookie Fix
What Consumers Look for in Their Next Cookie Fix
User responses
369,478
Survey Type
Product Innovation
Audience
All Audience
Top Insight
- Soft is the preferred texture for cookie consumers
- Chocolate chip, closely followed by Oreo, are the most popular types of cookies
- Most respondents typically consume Cookies as desserts
- Protein is the nutritional value most respondents find important for Cookies
1.
What is your preferred cookie texture?
Insight
11%
More than average
respondents prefer Crispy cookies than Chewy cookies
37.29%
Soft
Soft
37.29%
41,672
Chewy
19.91%
22,255
Creamy
25.71%
28,735
Crispy
22.2%
24,809
Crunchy
16.75%
18,721
Crumbly
16.84%
18,820
2.
Which of the following ingredients would you prefer to see in cookies?
Insight
3.6X
More than average
respondents like to see chocolate chips on cookies than dried fruits
52.86%
Nuts
Nuts
52.86%
166,925
Chocolate Chips
45.78%
144,581
Dried fruits
12.41%
39,201
Oats
10.13%
31,979
Coconut
14.81%
46,782
Spices
36.71%
115,930
Almond
16%
50,514
Lemon
16.27%
51,375
3.
What is your favorite flavor/type of cookie?
Insight
86%
More than average
respondents prefer Oreos to Macarons
39.13%
Chocolate chip
Chocolate chip
39.13%
144,581
Oreo
35.39%
130,760
Peanut butter
18.21%
67,284
Vanilla
22.59%
83,481
Oatmeal raisin
12.14%
44,868
Snickerdoodle
7.51%
27,759
Vanilla wafer
3.32%
12,283
Black and white
1.04%
3,842
Rainbow
3.6%
13,294
Macaron
18.95%
70,031
4.
When do you typically consume cookies?
Insight
50%
More than average
respondents typically consume cookies as a dessert
50.4%%
Dessert
Breakfast
26.58%
78,288
Lunch
15.24%
44,886
Dinner
24.35%
71,731
Snack
26.91%
79,278
Dessert
50.4%
148,476
5.
Which dietary claims do you look for in cookies?
Insight
1.9X
More than average
respondents look for Gluten Free than Dairy Free in cookies
58.9%%
Vegan
Gluten free
46.06%
42,555
Vegan
58.9%
54,416
Dairy free
15.77%
14,570
Plant based
17.45%
16,118
Sugar free
13.45%
12,425
Keto
12.35%
11,409
6.
Which nutritional values are important to you in cookies?
Insight
4.6X
More than average
respondents look for Protein than Fiber in Cookies
72.65%
Protein
Protein
72.65%
39,045
Carbohydrates
36.14%
19,423
Fiber
15.51%
8,337
Nutritious
8.21%
4,411
Whole grains
4.97%
2,673
Iron
4.25%
2,285
7.
Which claims are you becoming more interested in?
Insight
2.8X
More than average
responded are interested in Blood Sugar than in Immune System related to Cookies
49.4%
Energy
Gut health
21.55%
7,981
Mental health
26.5%
9,815
Immune system
5.97%
2,212
Metabolism
7.4%
274
Energy
49.4%
18,301
Anti bloat
5.89%
2,181
Blood Sugar
16.94%
6,276