The Importance of Nutritional Value in Children’s Cereal
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Example: The Importance of Nutritional Value in Children's Cereal
User responses
141,599
Survey Type
Purchase Behavior
Audience
All audiences
Top Insight
- Nutritional content it’s the main influencing factor when choosing childrens cereal
- More than 89% of respondents prefer not to have fruit on their cereal
- Protein it’s the main nutritional need that drives cereal choice
1.
When does your child typically consume children's cereal?
Insight
More than 39% of respondents typically give cereal to their children on weekdaysX
More than average
50.56%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
39.8%
429
Weekends (Saturday or Sunday)
50.56%
545
Both weekdays and weekends
9.65%
109
2.
What factors influence when choosing children's cereal for your child? (Select all that apply)
Insight
Nutritional content influences 7.4 times more than brand familiarity when choosing cerealX
More than average
58.09%
Nutritional content (e.g., vitamins, minerals, fiber)
Nutritional content (e.g., vitamins, minerals, fiber)
58.09%
Sugar content
34.83%
Brand familiarity
7.79%
Fun and appealing packaging
10.33%
Flavor variety
32.1%
Accesible price
4.7%
3.
What is your level of adoption of ingredients with nutritional value for Children’s Cereal?
Insight
More than 29% of respondents have high adoption of ingredients with nutritional valueX
More than average
39.4%
Low Adoption
High Adoption
29.78%
2,182
Medium Adoption
30.82%
2,259
Low Adoption
39.4%
2,887
4.
In your opinion, is sugar content in children’s cereal in the following channels growing:
Insight
+17.51% of YoY growth of sugar mentions in foodserviceX
More than average
17.51%
Foodservice
Foodservice
17.51%
1,094
Homecooking
4.09%
14,864
5.
Are you more likely to use for your children’s cereal that is:?
Insight
More than 80% of respondents doesn't consider fortified cereal importantX
More than average
81.24%
Not fortified with essential vitamins and minerals
Fortified with essential vitamins and minerals
18.76%
26,564
Not fortified with essential vitamins and minerals
81.24%
115,035
6.
Are you seeking out children's cereal products that are labeled as: "whole grain" or "whole wheat"?
Insight
Respondents seek whole grain products 2.9 times more than whole wheat productsX
More than average
59.31%
None of the above
"whole grain"
15.35%
2,276
"whole wheat"
5.15%
763
"whole grain" or "whole wheat"
18.79%
2,785
"whole grain" AND "whole wheat"
1.4%
208
None of the above
59.31%
8,792
7.
Would you be more likely to purchase a children's cereal with added fruits or real fruit pieces for added nutrition and flavor?
Insight
More than 89% of respondents prefer not to have fruit on their cerealX
More than average
89.92%
I prefer with neither added fruits or Real fruits
I would prefer cereal with added fruits.
3.95%
394
I would prefer cereal with real fruits
1.09%
109
I am ok with cereal with added fruits or with real fruits
5.03%
502
I prefer with neither added fruits or Real fruits
89.92%
8967
8.
Do you review the nutrition claims, labels or attributes on children's cereal boxes before making a purchase?
Insight
More than 74 of respondents always check the nutrition claims in cerealX
More than average
74.36%
Yes, always
Yes, always
74.36%
87
Sometimes
23.08%
27
Rarely
2.56%
3
9.
What are the nutrition needs that drive your choice of consumption of children’s cereal?
Insight
Protein drives cereal choice 3.14 times more than fiberX
More than average
50%
Protein
Protein
50%
1,505
Vitamin
11.2%
337
Fiber
15.91%
479
Minerals
11.3%
340
Healthy fat
6.21%
187
Iron
3.82%
115
Magnesium
1.64%
599
10.
What are the new nutritional drives that you are looking for in Children's Cereal?
Insight
The most popular new nutritional drive it's leucineX
More than average
43.75%
Leucine
Histidine
1.56%
1
Theronine
0%
0
Guar gum free
35.94%
23
Nitrite free
18.75%
12
Leucine
43.75%
28