Discover Thanksgiving 2024 Insights with Tastewise

Uncover emerging trends and consumer preferences for Thanksgiving 2024 with Tastewise’s latest survey. From unique seasonal ingredients to favorite meal inspirations, see how Americans are preparing for the holiday. Learn about the most sought-after dishes, preferred shopping methods, and the growing interest in non-alcoholic beverage pairings.

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Thanksgiving 2024 Survey

User responses 84,957
savory dishes
Category Savory Dishes
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer unique seasonal ingredients in their Thanksgiving meals over other specific ingredients.
  • Respondents chose to get inspiration for their Thanksgiving menu from food websites over other forms.
  • Non-alcoholic beverages are the most popular choice to drink alongside Thanksgiving meals.
1.

Which cuisine or specific ingredients are you most interested in incorporating into your Thanksgiving meal this year?

Insight
72%
More than average
respondents prefer unique seasonal ingredients in their Thanksgiving meal.
72.2%
Unique Seasonal Ingredients (E.g., Pomegranate, Chestnut, Sage)
Unique Seasonal Ingredients (E.g., Pomegranate, Chestnut, Sage)
72.2%
51,429
Regional American Flavors (E.g., Southern, Southwest, New England Classics)
26.77%
19,066
Global Flavors (E.g., Mediterranean, Mexican, Or Asian-inspired)
15.05%
10,723
Plant-based Or Alternative Proteins (E.g., Tofu, Tempeh, Jackfruit)
2.85%
2,030
2.

Consumers prefer to get inspiration for their Thanksgiving menu from food websites 5.9 times more than from supermarket or store displays.

Insight
5.9X
More than average
consumers prefer to get inspiration for their Thanksgiving menu from food websites than from supermarket or store displays.
45.48%
Food Websites Or Blogs
Food Websites Or Blogs
45.48%
14,911
Social Media (E.g., Instagram, Pinterest)
34.37%
11,271
Recommendations From Friends And Family
18.81%
6,167
Supermarket Or Store Displays
7.61%
2,496
3.

What best describes your shopping preferences for Thanksgiving ingredients?

Insight
4.4X
More than average
respondents associated Thanksgiving with shopping in-store to choose fresh items than with online delivery for convenience.
69.5%
I Use A Mix Of Online And In-store Shopping
I Use A Mix Of Online And In-store Shopping
69.5%
4,832
I Prefer To Shop In-store To Choose Fresh Items
65.6%
4,561
I Rely Mainly On Online Delivery For Convenience
14.63%
1,017
I’m Interested In Pre-made Meal Kits Or Bundles
4.89%
340
4.

What type of Thanksgiving marketing or promotions do you find most appealing?

Insight
72%
More than average
consumers prefer recipe ideas and cooking tips for Thanksgiving.
72.28%
Recipe Ideas And Cooking Tips For Thanksgiving
Recipe Ideas And Cooking Tips For Thanksgiving
72.28%
40,864
Special Discounts Or Offers On Holiday Ingredients
29.62%
16,748
Ready-made Meal Kits Or Bundles
2.29%
1,292
Exclusive, Limited-edition Holiday Flavors Or Products
1.71%
969
5.

What types of beverages are you most interested in serving or trying with your Thanksgiving meal?

Insight
2.4X
More than average
respondents prefer to drink non-alcoholic options alongside their Thanksgiving meals than seasonal beers or ciders.
48.97%
Non-alcoholic Options (E.g., Mocktails, Sparkling Waters)
Non-alcoholic Options (E.g., Mocktails, Sparkling Waters)
48.97%
41,603
Classic Wines (E.g., Red, White, Or Sparkling Wines)
31.17%
26,485
Warm Drinks (E.g., Mulled Wine, Spiced Cider, Hot Chocolate)
21.84%
18,555
Craft Cocktails Or Mixed Drinks
20.74%
17,622
Seasonal Beers Or Ciders
19.94%
16,938